TailorCare, a leading provider of specialty value-based care solutions for musculoskeletal health, announced today the appointment of Kara Rios as its Chief Financial Officer. Rios brings more than 25 years of financial and operational leadership experience in healthcare, technology, and high-growth startup environments.

As CFO, Rios will oversee all aspects of TailorCare’s financial operations, including accounting, budgeting, forecasting, risk management, and capital strategy. She will play a pivotal role in shaping the company's financial vision, optimizing value-based care cost structures, and capital-raising efforts.

“Kara’s leadership in both startup and large-scale healthcare organizations makes her uniquely equipped to guide TailorCare’s next stage of growth,” said Rachel Winokur, founder and CEO at TailorCare. “Her strategic clarity and operational rigor will be critical as we expand access to high-quality, value-based care that improves patient pathways to joint, back, and muscle health.”

Prior to joining TailorCare, Rios held CFO roles at Firefly Health, Harbor Health, Bright HealthCare, and UnitedHealthcare Community and State. Her leadership has consistently delivered strong results in operations, cost, and team development. She also served as President of UnitedHealth Group’s Central Region Medicaid operations, where she led the expansion of service coverage and improved profitability during a period of complex regulatory changes.

“I’m honored to join TailorCare at such a transformational time in the company’s growth,” said Rios. “The commitment to compassionate healthcare and innovation deeply resonates with my values as a leader. I look forward to working alongside Rachel and the team to accelerate our mission and impact.”

Rios earned her bachelor’s degree in Accounting from the University of St. Thomas and currently resides in Edina, Minnesota.

About TailorCare

TailorCare is a leading specialty value-based care solution focused on improving patient outcomes for joint, back, and muscle conditions. We take a deeply personal, data-driven approach by carefully assessing patients’ symptoms, health history, preferences, and goals. Utilizing predictive data and the latest evidence-based guidelines, we guide patients in choosing and navigating the most effective treatment pathways every step of the way. Learn more at www.tailorcare.com and follow us on LinkedIn at @TailorCare.

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"Kara’s leadership in both startup and large-scale healthcare organizations makes her uniquely equipped to guide TailorCare’s next stage of growth." - Rachel Winokur, CEO TailorCare