Pet owners in five cities receive surprise gifts to help offset rising cost of pet care

The cost of pet care has reached an all-time high, with pet households estimated to spend an average of $1,733 annually, according to industry analyses – making it difficult for some pet owners to keep up with expenses.

Fifth Third (NASDAQ: FITB) supports pets and the people who care for them year-round through Provide, which helps veterinarians and other practitioners achieve their practice ownership dreams. Now, the Bank is supporting pet owners directly in conjunction with National Dog Day.

On Tuesday Fifth Third surprised about 750 pet owners at 37 pet-related businesses in Chicago, Knoxville, Nashville, Orlando & Jacksonville with gifts to help offset the cost of pet care, including $53 gift cards and packs of pet toys, treats and other goodies for their furry friends.

“To celebrate our pets – and help offset some of the cost of caring for them – we were excited to bring our popular Fifth Third Pets program back for a second year,” said Kevin Whitman, brand manager for Fifth Third. “At Fifth Third we put 166.7% into everything we do for our customers and supporting them on National Dog Day is just one example of how we can help build healthier, happier communities for pets and humans alike.”

The surprises took place at select veterinary offices, pet stores, groomers and day cares, including 10 Pet Paradise locations across Jacksonville, Orlando and Tennessee.

“As a longstanding partner, we’ve seen firsthand Fifth Third Bank's dedication to both their clients and the communities they serve,” said Pet Paradise CEO Alex Miller. “Fifth Third Pets is a wonderful reflection of that commitment. We are proud to collaborate on this initiative and celebrate with Fifth Third Bank at our Pet Paradise resorts during National Dog Day.”

Among the goodies in each pet pack are treats from Beer City Dog Biscuits in Grand Rapids, Michigan, a company dedicated to supporting adults with disabilities in their personal and professional growth. Each of Beer City’s dog biscuits is hand-made and packaged by adults with intellectual and developmental challenges.

At Fifth Third’s corporate headquarters in Cincinnati, Ohio, Fifth Third also contributed $5,300 to SPCA Cincinnati and funded pet adoptions through the “Pups & Players” partnership associated with the Cincinnati Open tennis tournament. Fifth Third also brought back its popular Fur-nancial Pawdcast, a playful social media series where employees’ pets “talk” about financial wellness, for a second year.

From Aug. 26 through Sept. 30, the public also has the opportunity to participate in a social media sweepstakes via Instagram to win one of 53 $53 gift cards and a Fifth Third Pet Pack. More information and full sweepstakes rules are available online at 53.com/pets.¹

¹ NO PURCHASE NECESSARY. Sweepstakes open to legal residents of the U.S., excluding New York. At least 18 years old to enter. Odds of winning depend upon the number of eligible entries received. Void where prohibited. Sweepstakes begins at 8:00 AM EST on August 26, 2025, and all entries must be received no later than 11:59 PM EST on September 30, 2025. For complete sweepstakes rules visit 53.com/pets. Sweepstakes is in no way sponsored, endorsed, administered by, or associated with, Meta Platforms, Inc.

About Fifth Third

Fifth Third is a bank that’s as long on innovation as it is on history. Since 1858, we’ve been helping individuals, families, businesses and communities grow through smart financial services that improve lives. Our list of firsts is extensive, and it’s one that continues to expand as we explore the intersection of tech-driven innovation, dedicated people and focused community impact. Fifth Third is one of the few U.S.-based banks to have been named among Ethisphere’s World’s Most Ethical Companies^® for several years. With a commitment to taking care of our customers, employees, communities and shareholders, our goal is not only to be the nation’s highest performing regional bank, but to be the bank people most value and trust.

Fifth Third Bank, National Association is a federally chartered institution. Fifth Third Bancorp is the indirect parent company of Fifth Third Bank and its common stock is traded on the NASDAQ^® Global Select Market under the symbol "FITB." Investor information and press releases can be viewed at www.53.com. Deposit and credit products provided by Fifth Third Bank, National Association. Member FDIC.

About Provide

Powered by Fifth Third Bank, Provide is on a mission to financially empower healthcare providers with great people and innovative technology. As the leader in tech-enabled financial services for aspiring and established healthcare practice owners, Provide offers an unmatched combination of industry expertise, personalized service, and customized financial products – enabling providers to achieve their ownership dreams, realize financial independence, and improve the industry’s standard of care. Founded in a one-bedroom San Francisco apartment in 2013, Provide was acquired by Fifth Third in 2021 and in 2023 was named one of Fast Company’s Most Innovative Companies. Learn more at getprovide.com, and join the conversation on LinkedIn, Instagram, and TikTok.

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