Retailer launches national campaign with K9s For Warriors, celebrates with 20 Deals for 20 Years and in-store events

Petsense by Tractor Supply, a wholly owned subsidiary of Tractor Supply Co. (NASDAQ: TSCO), is throwing a "20^th Birthday PAWTY" this September to celebrate two decades of serving pets out here. Rural America’s go-to pet specialty retailer is holding a month-long celebration to highlight nearly $1 million in donations to local animal shelters this year, a new national campaign with K9s For Warriors, in-store discounts, weekly giveaways and more.

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Petsense by Tractor Supply celebrates two decades of serving pets out here with month-long celebration highlighting nearly $1 million in donations to local animal shelters this year, a new national campaign with K9s For Warriors, in-store discounts, weekly giveaways and more.

Building on its legacy of supporting the communities it serves, Petsense by Tractor Supply will launch a nationwide "round up" campaign beginning Sept. 15^th to benefit K9s For Warriors, the nation’s leading provider of trained service dogs for veterans with PTSD and other invisible wounds of war. Customers are invited to round up to the nearest dollar on each purchase at checkout through Veterans Day, Nov. 11^th, with proceeds going to K9s For Warriors. This marks a significant step forward in the retailer’s continued commitment to supporting both animal welfare and the veteran community.

"From day one, Petsense by Tractor Supply has been part of the communities we serve, helping families care for their pets and partnering with local shelters and organizations to find them the loving homes they deserve," said Neil Tenzer, Senior Vice President of Petsense by Tractor Supply. "As we celebrate 20 years of serving pets out here, we’re proud of the impact we’ve made and look forward to continue building on that legacy with initiatives like our new campaign with K9s For Warriors."

Throughout September, Petsense by Tractor Supply stores nationwide will host "20 Deals for 20 Years," featuring exclusive savings on fan-favorite brands, weekly in-store giveaways on a range of products from treats to toys, weekly social media giveaways and special in-store events to thank customers for two decades of loyalty. Participating locations will also host local adoption events.

“K9s For Warriors is grateful to Petsense by Tractor Supply for standing with us in our mission to save the lives of both Veterans and rescue dogs,” said Lindsay Grayson, Chief Revenue Officer at K9s For Warriors. “Thanks to the Tractor Supply Foundation’s generous commitment over the last two years, more than seven Service Dogs found their purpose in saving Veteran’s lives – transforming not only the Veterans’ lives, but their families too. With Petsense by Tractor Supply’s unwavering support, we will continue to save lives at both ends of the leash.”

For more information about the 20^th anniversary campaign, store events or the K9s For Warriors partnership, visit www.petsense.com.

About Petsense by Tractor Supply

Petsense by Tractor Supply, a wholly owned subsidiary of Tractor Supply Company (NASDAQ: TSCO), is a pet specialty retailer focused on meeting the needs of pet owners, primarily in small and mid-size communities. Founded in 2005, Petsense by Tractor Supply specializes in providing a large assortment of pet food, supplies and services, such as grooming and training, and offering customers a tailored experience while providing the top-quality products they need at a price they love. Petsense by Tractor Supply carries a range of nationally recognized brands including Fromm, Orijen, Acana, Purina Pro Plan, Hill’s Science Diet, Victor, Royal Canin, and NutriSource. Petsense by Tractor Supply is also committed to promoting responsible pet ownership through pet adoptions, community involvement and education. As of June 28, the Company operated 207 total Petsense stores across 23 states. For more information on Petsense by Tractor Supply, visit www.Petsense.com.

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