The retailer is giving a platform to rising comedians to deliver their funny takes on the products we love most, hosted by Shaquille O’Neal

For its third season of its highly successful “Really Big Deals” program, JCPenney returns with a first-of-its kind campaign to deliver each week’s unbeatable offers, introduced first during Amazon’s football coverage.

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This fall’s “Really Big Deals” program taps a range of breakout comedians performing their original riffs on each week’s featured product, from an actual JCPenney store-turned-comedy club with host Shaquille O’Neal.

Following the brand’s unique integration with “Jimmy Kimmel Live” to unveil the program’s deals this past spring, this fall’s “Really Big Deals” program taps a range of breakout comedians performing their original riffs on each week’s featured product, from an actual JCPenney store-turned-comedy club. The host? None other than Shaquille O’Neal, who introduces each with his signature energy (and legendary laugh).

“As we return to reveal our Really Big Deals to millions of fans, we knew we had to up our own game with a fresh, unexpected way to connect with fans, and reinforce JCPenney’s commitment to delivering savings in smart, engaging ways.” said Michelle Wlazlo, JCPenney brand Chief Executive Officer.

Added Marisa Thalberg, Catalyst Brands’ EVP, Chief Customer and Marketing Officer, “We knew we wanted each of our 13 weeks of deals to have an original story, and we became taken with the idea of sharing our platform with rising performers who could collaborate with us on observational, very relatable humor about each product.”

Real Savings, Real Laughs, Real Big Deals

Each Thursday night through Christmas, a new “Really Big Deal” will be revealed during Amazon’s football coverage. JCPenney will showcase the deal again in the postgame broadcast. The deals will immediately go live online and extend to stores from Friday through Sunday.

The campaign kicked off last night with a first can’t-miss offer: Buy one, get two free Towels. And while the comedy might take center stage, the numbers speak volumes. Last fall alone, JCPenney sold nearly one million bath towels in a single weekend. That’s 3.2 towels every second. (We’re not kidding.)

Humor With Purpose

Created in-house by JCPenney, the campaign showcases 13 original comedy spots starring stand-up comedians—from Katherine Blanford to Von Daniel, actually a former JCPenney associate-turned-comedian—sharing their wry takes on real-world shopping truths.

More Than a Punchline

Let’s be honest – why we shop can be just as funny as what we buy. JCPenney gets it, and we’re here to make those moments even better. Our “Really Big Deals” program has become one of JCPenney’s highest-traffic events, resonating with customers who crave bold style, undeniable value, and just the right amount of surprise. It’s another move by the brand that reinforces why more and more Americans are saying “Yes, JCPenney!”

Mic drop.

Cue applause.

About JCPenney

JCPenney, part of Catalyst Brands, is the shopping destination for America’s diverse, working families. With inclusivity at its core, the Company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop – from jcp.com to more than 650 stores in the U.S. and Puerto Rico.

In 2022, JCPenney celebrated 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney’s Newsroom to learn more and follow JCPenney on Facebook, Instagram, and Twitter.

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"We knew we had to up our own game with a fresh, unexpected way to connect with fans, and reinforce JCPenney’s commitment to delivering savings in smart, engaging ways,” said Michelle Wlazlo, JCPenney brand Chief Executive Officer.