Informatica (NYSE: INFA), a leader in enterprise AI-powered cloud data management, today announced that it is working with Krungsri (also known as Bank of Ayudhya Public Company Limited), to help the bank in its digital transformation as it strives to become a leading AI-driven digital bank.

As one of Thailand’s leading financial institutions by assets, loans and deposits, Krungsri recognizes the critical need for a unified approach to managing and governing its data assets, which is traditionally isolated across its business units. With a customer base spanning Thailand and over 19 million throughout ASEAN, Krungsri needs a robust data governance framework to help ensure data quality, security, privacy and compliance with regulatory standards as part of its digital transformation and growth strategy.

By implementing Informatica’s Cloud Data Governance and Catalog (CDGC) and Cloud Data Quality (CDQ), underpinned by Informatica’s AI-powered Intelligent Data Management Cloud™ platform, Krungsri is laying a robust data foundation since it moved to a hybrid cloud environment with Amazon Web Services (AWS). With CDGC and CDQ, the bank is addressing critical challenges such as data discovery, metadata management and data quality improvement. This empowers the bank to strengthen data integrity and build greater trustworthiness throughout its operations.

"Recognizing the pivotal role of data in the banking sector, Krungsri strategically adopts these advanced data governance solutions to enhance data quality, accessibility and integrity,” said Tul Roteseree, Head of Enterprise Data and Analytics Group at Krungsri. “With a scalable and robust governance framework underpinning our cloud-enabled, secure technology infrastructure, we are not only helping to ensure regulatory compliance and boosting operational efficiency, but also driving customer-centric innovation and superior customer service to reinforce our leadership in the financial industry.”

"Krungsri’s transformation journey demonstrates how strategic data governance, enabled through our partnership, can help large financial institutions to navigate complex data landscapes, accelerate innovation and realize meaningful operational value. With Informatica as a trusted partner, Krungsri is leading the way in making banking in Thailand truly data-driven and AI-enabled," said Steven Seah, Vice President for Informatica ASEAN, India and Korea.

About Informatica:

Informatica (NYSE: INFA), a leader in AI-powered enterprise cloud data management, helps businesses unlock the full value of their data and AI. As data grows in complexity and volume, Informatica’s Intelligent Data Management Cloud^™ delivers a complete, end-to-end platform with a suite of industry-leading, integrated solutions to connect, manage and unify data across any cloud, hybrid or multi-cloud environment. Powered by CLAIRE® AI, Informatica’s platform integrates natively with all major cloud providers, data warehouses and analytics tools— giving organizations the freedom of choice, avoiding vendor lock-in and delivering better ROI by enabling access to governed data, simplifying operations and scaling with confidence.

Trusted by approximately 5,000 customers in nearly 100 countries—including over 80 of the Fortune 100—Informatica is the backbone of platform-agnostic, cloud data-driven transformation. Informatica. Where data and AI come to life.^™

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