Insights from nearly 40 peer-reviewed studies reveal how evidence strengthens credibility, retention, and differentiation in crowded health and wellness markets.

Fit Minded, the strategic applied science firm founded by former Calm Head of Science, Dr. Jennifer Huberty, today released Closing the Proof Gap, a white paper showing how digital health companies turn science into business momentum. It distills nearly 40 peer-reviewed studies and dozens of insights informing product strategy, payer conversations, and investor traction.

As digital health innovation accelerates, the gap between promise and proof has become a growth barrier. Stakeholders demand evidence-based answers: Does it work? Can we trust it? Is it worth the investment?

“I launched Fit Minded to help companies use science as a growth catalyst, not just as a checkbox,” said Dr. Huberty. “Our partners have used evidence to refine products, validate clinical models, secure investors, and build trust with payers. This white paper celebrates what’s possible when science is embedded with intention.”

Fit Minded’s three-year track record with 40+ clients demonstrates measurable impact:

Market differentiation in crowded categories: A pediatric mental health program showed 73–96% of youth improved on clinical measures and 92% reported reduced stress, elevating investor positioning and brand credibility.

Investor readiness and stronger fundraising narratives: Published findings for another partner showed symptom reduction in 3–6 sessions, boosting investor confidence in efficacy and scalability.

Payer and partner adoption: Clinical outcomes sustained up to 3 months post-treatment and AI saved 3,000+ clinical hours, strengthening payer and enterprise adoption.

Retention and long-term product engagement: A parent-focused mental health platform showed 6-month retention at 3x the industry average, signaling strong product-market fit and engagement.

Smarter product and clinical decisions: Research identifying emotion regulation, values alignment, and goal-setting as key impact drivers directly shaped product design and coaching models.

“These results prove science builds credibility, and credibility drives sustainable growth,” said Dr. Huberty. “Companies that embed evidence strategically don’t just validate their solutions–they differentiate them.”

Closing the Proof Gap synthesizes applied science across pediatric mental health, maternal care, digital coaching, AI-enabled therapy, and wellness, showing how evidence can be embedded from pre-Series A to public company stages to accelerate credibility and traction.

Download the full white paper, Closing the Proof Gap, here.

About Fit Minded Inc.

Fit Minded helps digital health, wellness, and performance companies embed evidence-based research into every facet of their business. Founded by Dr. Jennifer Huberty, the firm provides fractional science leadership, research strategy, clinical development, data analytics, and science-backed marketing. Its portfolio includes grants from the National Cancer Institute and National Institute on Aging. To learn more, visit www.fit-minded.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250917399593/en/

“I launched Fit Minded to help companies use science as a growth catalyst, not just as a checkbox,” said Dr. Huberty.