MarkAny, a pioneering information security company since 1999, has launched its SaForus, a cloud-based invisible watermarking SaaS solution that safeguards digital content at its source. This innovative platform allows users to embed undetectable watermarks directly into content through an intuitive web application—no software installation required—while offering seamless API integration capabilities.

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SaForus employs MarkAny's patented, world-recognized invisible watermarking technology to embed unique identifiers that remain completely imperceptible to the human eye (Image: MarkAny Co., Ltd.)

As artificial intelligence transforms industries worldwide, protecting digital content has become crucial for content creators, media companies, and enterprises across sectors. With images, videos, design files, and proprietary documents now representing multimillion-dollar assets, organizations face unprecedented risks from unauthorized use, corporate espionage, and costly data breaches that can severely damage brand reputation and revenue.

Unlike conventional visible watermarks that compromise aesthetic quality and user experience, SaForus employs MarkAny's patented, globally recognized invisible watermarking technology to embed unique identifiers that are entirely imperceptible while preserving the original file quality. These sophisticated digital fingerprints enable organizations to trace content leaks with forensic precision, verify authentic ownership, prevent intellectual property theft, and preserve comprehensive digital asset management across diverse industries, including entertainment, publishing, and corporate communications.

MarkAny stands as the only Asian company certified by Hollywood's Big Six studios, validating its global-standard content protection capabilities. The company has successfully expanded from media security to comprehensive AI security solutions, currently serving over 3,600 clients, including government agencies, financial institutions, and major enterprises worldwide.

GO Choi, CEO of MarkAny said, "In an era where AI systems process massive volumes of digital content, entities must be able to identify when and how data has been compromised. As AI-generated content becomes ubiquitous, it requires clear, built-in identifiers delivered through advanced watermarking technology."

SaForus has already gained global momentum and proven commercial potential. It has drawn significant interest from leading industry players at premier technology exhibitions, including XR Fair Japan and AWS re:Invent. A diverse range of organizations—including content creators, game studios, animation companies, streaming platforms, and education providers—have quickly moved forward with proof-of-concept trials.

With its frictionless deployment, enterprise-level scalability, and sharp focus on the emerging security challenges of the AI era, SaForus firmly positions MarkAny as the trusted leader in next-generation digital content protection for the American market.

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"In an era where AI systems process massive volumes of digital content, entities must be able to identify when and how data has been compromised. As AI-generated content becomes ubiquitous, it requires clear, built-in advanced watermarking technology."