Puts real-time ad breakthrough data, competitive analytics, and AI-powered insights in the hands of senior marketers and researchers for the first time

MarketCast, the leading marketing research firm helping brands maximize their advertising impact and amplify brand fandom, today launched Brand Effect Pro, an advanced advertising intelligence solution designed to help marketers optimize cross-channel ad campaigns and make smarter, faster data-driven decisions on in-flight advertising creative.

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For over two decades, MarketCast’s Brand Effect has helped advertisers and media sellers understand whether audiences remembered their ads, associated them with the right brand, and connected with the correct message. Now, with the launch of Brand Effect Pro, this legacy evolves into a powerful new web-based analytics platform that streamlines ad measurement and media optimization across OLV (online video), linear, and social, offering:

• Fast, Actionable Measurement: A dynamic Intelligence Hub that simplifies reporting and delivers data-driven insights quickly.
• Unified Cross-Channel: A single ad and campaign performance score that enables marketers to make swift, informed decisions on creative and flighting.
• AI-Powered Insights: Automatically generated research insights reveal which creatives resonate on specific media channels, empowering brands to optimize in real-time.
• Competitive Analytics: Benchmark ad performance against up to five competing or aspirational brands, gaining clear insights into market positioning.

“Today’s evolving media landscape demands advanced tools that empower marketers to make quick, informed decisions about their ad creative and campaigns,” said Amy Fenton, President, MarketCast. “With MarketCast cross-channel metrics and AI-powered insights, Brand Effect Pro makes it easier than ever to analyze ad performance and understand whether campaigns are breaking through and driving impact.”

Powered by MarketCast’s natural exposure methodology, Brand Effect collects over 20,000 daily responses from real audiences, not focus groups, capturing how people engage with ads across media channels and devices. This scale provides marketers with the insights they need to evaluate how media flighting impacts performance and whether audiences remember the ads, connect them to the right brand, and are more likely to consider the brand or product as a result.

In the last 18 months, MarketCast has increased Brand Effect’s OLV coverage more than 60 percent, addressing the growing demand for measurement in the modern advertising ecosystem. The platform now measures more than 1,500 unique OLV ads monthly, making it the largest and most robust platform for measuring OLV and Social ad breakthrough and resonance available today.

Brand Effect Pro is now available. Learn more: marketcast.com/brand-effect-pro/

About MarketCast

MarketCast is a leading marketing research firm dedicated to helping brands maximize their advertising impact and amplify brand fandom. With a powerful portfolio of advertising and brand research solutions, MarketCast helps clients find the right audiences to target, craft ad creative that resonates, and build long-term brand Fandom and customer loyalty. Headquartered in Los Angeles, MarketCast’s team of researchers, product experts, and data scientists deliver game-changing insights for brands around the world. For more information visit www.marketcast.com

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