New leadership will scale customer value and revenue performance across enterprise organizations

Wrike, the intelligent work management platform, today announced the appointment of George Saadeh as Chief Revenue Officer (CRO). This announcement comes as Wrike accelerates its mission to deliver measurable ROI for enterprises by driving scalable growth and lasting customer value.

“Enterprises today don’t just want software. They want measurable outcomes that transform how they work,” said Thomas Scott, CEO of Wrike. “George is a proven leader who knows how to scale revenue engines while keeping customer success at the center. With his leadership, Wrike will deliver even greater value from the first idea to enterprise-wide execution.”

As CRO, Saadeh will lead Wrike’s global go-to-market organization across Sales, Customer Success, and Customer Solutions and Innovation (CSI). He brings a wealth of SaaS leadership experience to Wrike. Most recently, he served on the executive team at Recharge, where for over five years he played a key role in scaling SaaS revenue through a comprehensive go-to-market strategy across sales, services, partnerships, and marketing, as well as successfully moving the business upmarket. Prior to Recharge, Saadeh spent eight years as part of the senior leadership team at Qualtrics.

As he steps into this new role at Wrike, Saadeh is focused on translating his deep track record of driving growth and operational excellence into meaningful results for customers.

“My teams are with customers every day, hearing what challenges they face and understanding what is needed to realize true business transformation,” said Saadeh. “They’re asking for solutions that eliminate bottlenecks, reduce project delays, and help their teams deliver faster. My role is to empower our sales and customer success teams to deliver solutions while guiding customers to realize value faster — through smooth implementation, confident adoption, and ongoing growth. We’re building a revenue engine that’s as focused on customer outcomes as it is on growth.”

About Wrike

Wrike is an intelligent work management platform where anyone can build, connect, automate, and scale workflows so work flows without limits. With unmatched intelligence, versatility, flexibility, scalability, and security, Wrike breaks down the barriers that hinder modern work and creates new pathways to success. More than 20,000 customers do the best work of their lives on Wrike. Find out how work flows at www.wrike.com.

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