Veteran technologist to lead enterprise-wide AI strategy, advancing transformation and delivering measurable client impact

Hallmark Health Care Solutions, the leader in Workforce Intelligence and Enablement, today announced the appointment of John Feminella as Senior Vice President of Data and Artificial Intelligence.

This new role underscores Hallmark’s commitment to embedding AI in its platform—unlocking next-generation capabilities that help healthcare organizations manage labor, optimize compensation, and reduce workforce complexity.

“Having John join the team is a pivotal step in Hallmark’s evolution to become the most strategic workforce partner in healthcare,” said Bharat Sundaram, CEO of Hallmark. “AI is no longer optional—it’s essential to transformation. John brings the clarity and technical leadership to embed intelligence across our platform, enabling us to reduce friction, deliver faster insights, and help clients make confident, data-driven decisions.”

Feminella brings more than 25 years of experience at the intersection of engineering, business, and applied intelligence. He has built systems ranging from instant-payment networks and utility-scale sensor grids to cloud platforms used by Fortune 500 enterprises. His career has spanned nimble startups and global companies, including leadership roles at ThoughtWorks, Pivotal, and VMware. Most recently, he was at EY following an acquisition of his prior firm, where he helped design and scale a next-generation AI platform now used by hundreds of clients worldwide.

At Hallmark, Feminella will lead the company’s AI and data strategy, aligning a unified vision for how intelligence is integrated across its workforce platforms and services.

“Healthcare organizations are under immense pressure to do more with less—and workforce complexity is one of the biggest obstacles,” said Feminella. “Hallmark is uniquely positioned to help solve that challenge. My immediate focus will be turning real-world workforce and compensation data into a strategic advantage—structuring it for insight, aligning it with predictive AI services, and embedding those tools directly into daily operations so clients can deliver effective patient care.”

This appointment builds on Hallmark’s momentum as it expands its suite of AI-driven workforce solutions with leading health systems across the country.

ABOUT HALLMARK

Hallmark is the leader in Workforce Intelligence and Enablement, providing technology for health systems and provider groups nationwide. Our platform combines workforce intelligence, provider enablement, internal staff flexibility, and total vendor management to help health systems integrate physician performance and compensation, optimize labor spend, and improve workforce engagement and retention.

Serving more than 50 health systems, Hallmark’s technology manages over $10 billion in physician compensation annually, enables sourcing of 25K+ clinicians, and supports over 100K+ users daily. By delivering real-time insights and AI-enabled automation, Hallmark empowers health system leaders to drive sustainable margin improvement while advancing access, quality, and staff well-being.

Discover why leading health systems trust Hallmark at hallmarkhcs.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250917704865/en/

John brings the clarity and technical leadership to embed intelligence across our platform, enabling us to reduce friction, deliver faster insights, and help clients make confident, data-driven decisions.