Company scales global team to meet surging demand for real-time personalization and better business outcomes

Hightouch, the leading data and AI agent platform for marketers, today announced the opening of its New York City office and the appointment of Chelsea Williams as Head of HR. These moves, alongside global expansion, mark the next phase in Hightouch’s mission to help brands activate their data and deliver more personalized, AI-powered marketing that drives measurable results.

The new NYC office, already home to 45 team members across sales, marketing, customer success, and engineering, strengthens Hightouch’s commitment to a distributed workforce that can support customers at scale. The company has also doubled headcount in EMEA, enabling faster, more tailored service for international clients. Hightouch now employs more than 250 people worldwide and is valued at over $1.2 billion.

Williams joins as Head of HR to scale talent, culture, and employee experience across Hightouch’s global footprint. She brings more than a decade of HR leadership in high-growth tech, most recently serving as VP of People & Culture at Cordial, where she built programs for performance, leadership development, and engagement to support rapid scaling.

“Hightouch is redefining how marketing teams move from data to decisions in real time, and that kind of product ambition deserves an equally strong people foundation,” said Chelsea Williams, Head of HR, Hightouch. “My focus will be to scale a culture where every team member can thrive: from hiring and onboarding to growth and development. As we expand in New York and globally, we’ll invest in the people and practices that help our teams do the best work of their careers.”

“New York City is a hub for sophisticated businesses that want to harness their data to grow faster,” said Tejas Manohar, Co-Founder and co-CEO of Hightouch. “Our growth on the east coast has been incredible, and we’re investing to accelerate it even further.”

Built natively on the data warehouse and powered by AI, Hightouch enables marketing and data teams to collaborate seamlessly, without the delays and limitations of legacy customer data platforms (CDPs). The platform supports hundreds of enterprise and high-growth customers across industries, helping them deliver personalized customer experiences, optimize performance marketing, and move faster with confidence.

The expansion follows a year of significant product innovation, including the launch of AI-powered Adaptive Identity Resolution and the continued growth of Hightouch’s AI Decisioning capabilities, which automate campaign decisions and scale personalization. Strategic investments from Snowflake Ventures, Capital One Ventures, and Databricks Ventures further cement Hightouch’s position at the center of the modern marketing stack.

About Hightouch

Hightouch is the leading Composable CDP and AI Decisioning platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like Autotrader, Calendly, Cars.com, Domino’s, Monday.com, and PetSmart, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization.

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