ETFOptimize | High-performance ETF-based Investment Strategies

Quantitative strategies, Wall Street-caliber research, and insightful market analysis since 1998.


ETFOptimize | HOME
Close Window

A Decade of Change: How Student Loan Support Became an Essential Employee Benefit

EdAssist by Bright Horizons is Leading the Way in Student Loan Support for Employees Nationwide

Nearly a decade ago, EdAssist by Bright Horizons launched a transformative initiative to help employees take control of their financial futures by partnering with employers to reduce the burden of student debt through strategic repayment support. What began as a bold idea has grown into a nationwide movement, empowering employees to pay down debt faster and make informed financial decisions, while helping employers attract and retain top talent in a competitive market.

“This program was built on a simple premise: student debt shouldn’t be a barrier to opportunity,” said Diane Bartoli, Senior Vice President of EdAssist by Bright Horizons. “Over the past decade, we’ve seen firsthand how employer-sponsored student loan support can change lives, strengthen workforces, and create lasting impact.”

Since the program’s inception, EdAssist has partnered with 80+ leading employers —including Children’s Hospital of Philadelphia (CHOP) and Yale New Haven Health – to deliver scalable, high-impact student loan support to their workforces. These organizations have made long-term investments in their employees’ financial well-being, recognizing that student debt relief is not only an incredible benefit but a strategic tool for retention, engagement, and recruitment. Early adopters like Memorial Hermann Health System and Renown Health continue to champion the program, demonstrating sustained commitment to helping their teams reduce financial stress and advance professionally.

For many employees, including one healthcare worker at Yale New Haven Health, the impact has been transformational. Back in 2022, with guidance from EdAssist’s student loan coaching service, this employee resubmitted her Public Service Loan Forgiveness application—something she didn’t expect to work. Yet in the following January, she received a life-changing letter: her nearly $350,000 in student loan debt had been erased, and she now owed $0. Her story is one of thousands that show how employer-backed student loan support can be a true pathway to financial freedom and long-term security.

EdAssist’s student loan assistance program is designed to meet employees where they are, whether they’re just starting repayment, navigating forgiveness options, or looking to accelerate payoff. With expert coaching and direct contributions, employers are helping their teams reduce financial stress and focus on what’s next.

As demand for student loan support continues to grow, EdAssist remains committed to expanding access, deepening impact, and helping employers meet the moment. For more information on EdAssist by Bright Horizons’ education assistance and student loan service options, visit BrightHorizons.com/EdAssist.

About EdAssist by Bright Horizons

EdAssist by Bright Horizons is a leading provider of workforce education and student loan solutions, reaching more than seven million adult learners through partnerships with more than 200 of the world’s largest employers to deliver high-quality, affordable education programs designed to recruit, retain, and grow talent. In collaboration with over 200 post-secondary institutions in the U.S., EdAssist designs strategic education benefits programs that help build a talent pipeline for in-demand roles, fill skill gaps, and help companies develop the workforce necessary to innovate, grow, and compete in the global economy.

About Bright Horizons Family Solutions Inc.

Bright Horizons® is a leading global provider of high-quality early education and child care, back-up care, and workforce education services. For more than 35 years, we have partnered with employers to support workforces by providing services that help working families and employees thrive personally and professionally. Bright Horizons operates more than 1,000 early education and child care centers in the United States, the United Kingdom, the Netherlands, Australia and India, and serves more than 1,450 of the world’s leading employers. Bright Horizons’ early education and child care centers, back-up child and senior care, and workforce education programs help employees succeed at each life and career stage. For more information, go to www.brighthorizons.com.

“Over the past decade, we’ve seen firsthand how employer-sponsored student loan support can change lives, strengthen workforces, and create lasting impact.”

Contacts

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.


 

IntelligentValue Home
Close Window

DISCLAIMER

All content herein is issued solely for informational purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy, nor should it be interpreted as a recommendation to buy, hold or sell (short or otherwise) any security.  All opinions, analyses, and information included herein are based on sources believed to be reliable, but no representation or warranty of any kind, expressed or implied, is made including but not limited to any representation or warranty concerning accuracy, completeness, correctness, timeliness or appropriateness. We undertake no obligation to update such opinions, analysis or information. You should independently verify all information contained on this website. Some information is based on analysis of past performance or hypothetical performance results, which have inherent limitations. We make no representation that any particular equity or strategy will or is likely to achieve profits or losses similar to those shown. Shareholders, employees, writers, contractors, and affiliates associated with ETFOptimize.com may have ownership positions in the securities that are mentioned. If you are not sure if ETFs, algorithmic investing, or a particular investment is right for you, you are urged to consult with a Registered Investment Advisor (RIA). Neither this website nor anyone associated with producing its content are Registered Investment Advisors, and no attempt is made herein to substitute for personalized, professional investment advice. Neither ETFOptimize.com, Global Alpha Investments, Inc., nor its employees, service providers, associates, or affiliates are responsible for any investment losses you may incur as a result of using the information provided herein. Remember that past investment returns may not be indicative of future returns.

Copyright © 1998-2017 ETFOptimize.com, a publication of Optimized Investments, Inc. All rights reserved.