Event highlighted AI’s impact on beauty, fashion, and retail, with Perfect Corp. unveiling a generative AI virtual fitting room that allowed attendees try on Fashion Week looks

Perfect Corp. (NYSE: PERF), the leading AI and AR beauty and fashion technology provider, hosted its annual Global Beauty and Fashion AI Forum on September 16th at the Metropolitan Pavilion in New York City. The event brought together senior leaders across beauty, fashion, technology, and media to explore how AI is revolutionizing personalization and transforming the consumer experience.

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Perfect Corp.’s Global Beauty and Fashion AI Forum Explores the Next Era of AI Personalization and Innovation

The day featured a keynote address from Louis Chen, Chief Strategy Officer, who underscored that consumer digital expectations are at an all-time high, compelling brands to deliver innovative experiences to stay engaged. Chen introduced Perfect Corp.’s new API solutions for beauty and fashion, which empower brands to quickly bring unique generative AI experiences to market. He emphasized that the generative AI revolution is reshaping every digital touchpoint, driving demand for interactions that are more dynamic, more personalized, and more human. In beauty and fashion especially, Chen noted, GenAI is unlocking a new era of immersive shopping—where consumers can see beauty results and fashion transformations with astonishing realism, redefining how they discover, connect, and ultimately build loyalty to brands.

The event also featured a fireside chat between Angelica Munson, Global Chief Digital Officer of Shiseido, and Wayne Liu, President and Chief Growth Officer of Perfect Corp., which examined how agentic AI and digital innovation are reshaping the consumer journey and helping organizations implement AI in seamless, impactful ways.

The Forum featured a series of dynamic panels that showcased perspectives from leaders across beauty, retail, fashion, and technology:

• Beauty’s AI Renaissance: Personalization, Technology, and the Future of Brands – Moderated by Jill Manoff, Editor-in-Chief of Glossy, with Chris Payne, CEO of Jane Iredale, and industry executive Elana Drell-Szyfer exploring how AI-driven personalization is reshaping beauty.
• AI at the Checkout: How Retailers are Delivering Personalization at Scale – Moderated by James Manso, Beauty & Fashion Market Editor at WWD, with Karla Nedeski (Starboard), Noah Rosenblatt (Beauty Space), and Anna Mayo (NielsenIQ) discussing how retailers are leveraging AI to create hyper-personalized experiences and loyalty.
• Beyond the Mirror: AI’s Role in the Future of Skin Health & Aesthetics – Moderated by celebrity esthetician Ian Michael Crumm, featuring Ewelina Aiossa (Topical Skin) and Dr. Kay Durairaj (Facial Plastic Surgeon), on how AI is transforming skincare consultations and treatments.
• From Catwalk to Cart: How Fashion Brands Are Using Tech to Drive Sales – Moderated by Lara Schmoisman, CEO of The Darl, with Karen Giberson (Accessories Council), Marie Driscoll (Fashion and Luxury Retail Expert), Anu Raman (Retail Director of Buccellati) and Lalla Asmaa Alaoui (CMO of Horse Hub), discussing how digital tools are revolutionizing consumer engagement in luxury fashion.
• The Great Transformation: How AI is Driving Creativity and Innovation Across All Sectors – Moderated by Rupal Parekh, Partner at Work & Co. / Accenture, with Rémi Rouane (Inovshop), David Silbergleit (PIMS), and Kat Garcia (Ground), on how AI is enabling innovation and operational efficiency across industries.
• How Spas and Salons Can Enhance Their Business with AI – Sponsored by Bobit Business Media and moderated by Stacey Soble, Editor-in-Chief of Salon Today, featuring Sam Brocato (Sam Brocato Salon), Michaella Blissett Williams (Salon 718), Scott Buchanan (Scott J. Salon Group), and Justin DePasquale (DePasquale The Spa) on AI’s role in consultations, client confidence, and revenue growth.

For the first time, Perfect Corp. introduced an immersive virtual fitting room at the Forum, where guests could interactively try on Fashion Week looks from emerging designers Videmus Omnia and Horse Hub, showcased through its partnership with Nolcha Shows. Powered by Perfect Corp.’s precise generative AI technology, the experience allowed forum attendees to try on the styles in an interactive, immersive way—bringing the excitement of Fashion Week to life like never before.

Reflecting on the event, Alice Chang, Founder and CEO of Perfect Corp., shared:

“We are thrilled by the success of this year’s Global Beauty and Fashion AI Forum, now in its seventh year. Bringing together industry leaders for these inspiring conversations reaffirms the power of AI to enhance the consumer journey, empower businesses, and unlock new opportunities for innovation.”

To access a replay of the Global Beauty and Fashion AI Forum, click here:

https://www.perfectcorp.com/business/global-beauty-tech-forum

About Perfect Corp.

Perfect Corp. (NYSE: PERF) is a global leader in AI and AR technology, redefining creativity across beauty, fashion, skincare, and digital content creation. Its YouCam suite of apps has been downloaded over 1.1 billion times globally, empowering users to create, edit, and express themselves through photo, video, and generative AI tools. The YouCam platform also includes a powerful web-based editor and a suite of developer APIs, providing creators, brands, and technology partners with seamless access to content creation capabilities across platforms.

For brands and professionals, Perfect Corp. offers an award-winning portfolio of enterprise technologies, including virtual try-on experiences for makeup, hair, jewelry, watches, and fashion accessories, as well as AI-powered skin and hair analysis.

With a brand portfolio that includes YouCam and Skincare Pro, and a network of over 800 global brand partners, Perfect Corp. is transforming the beauty experience through personalized, immersive, and intelligent innovation.

For more information, visit perfectcorp.com and follow @Perfect-Corp.

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