Abby Miller joins as Chief Customer Officer to accelerate customer experience; and Tara Haas joins to build for scale

Semrush (NYSE: SEMR), the leading online visibility management SaaS platform, today announced the appointment of two leaders to its C-suite: Abby Miller as Chief Customer Officer and Tara Haas as Chief of Staff. This strategic move reinforces the company’s commitment to building a world-class customer experience for current and future customers and to scale its operations globally.

A Proven Leader in Customer Growth

Miller joins Semrush with a track record of transforming customer organizations into engines for growth. Having served as SVP of Client Experience at LifeSpeak and at LastPass, she brings extensive experience in building customer-centric teams within the technology sector, and she is known for designing customer experiences that turn new users into long-term advocates. Her work has consistently driven measurable gains in retention, loyalty, and expansion across both SMB and enterprise clients.

As Chief Customer Officer, Miller will focus on creating a unified and seamless customer journey, from onboarding and product adoption to ongoing support and success realization.

"With the online marketing industry rapidly changing, Semrush continues to innovate and adapt to new customer needs, and I am committed to our mission of making online visibility easy and helping our customers succeed,” said Abby Miller. "My goal is to build a best-in-class customer success organization that serves as a trusted advisor, helping our customers unlock the full potential of the Semrush platform to reach their business goals."

An Industry Veteran in Scaling Organizations

As Semrush’s global footprint continues to expand, the complexity of its business also increases—along with its potential for scaled growth. Haas, an industry veteran with a strong background in product management, innovation, and marketing, brings both vision and operational expertise to drive forward improvements across the business. With previous experience as a Chief of Staff at both LogMeIn and Dashlane, Haas has a proven ability to support Semrush’s ambitious goals with seamless execution.

As Chief of Staff, Haas will lead the charge in strengthening operational excellence and strategic alignment, laying the groundwork for effective scaling.

Haas shared, “This is an exciting time to join Semrush. With the industry changing rapidly, and a leading product in the market, I see great opportunities for growth. By focusing on operational structure, systems, and processes in place, we’ll be able to move at full speed, at the global level.”

A Full Stack Leadership Team

"We’re at a pivotal point in our growth journey, and having Abby and Tara on board is a direct investment in our future,” said Bill Wagner, CEO of Semrush. “Abby’s deep expertise in customer-centric strategies and Tara’s proven ability to drive operational excellence are important as we gear up for our next chapter of growth, especially in delivering exceptional value to our customers.”

About Semrush

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, advertising, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush is headquartered in Boston and has offices in Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Munich, Limassol, Prague, Warsaw, and Yerevan.

Forward-looking Statements

This press release contains forward-looking statements within the meaning of the federal securities laws, which are statements that involve substantial risks and uncertainties. Forward-looking statements generally relate to future events or our future financial or operating performance. In some cases, you can identify forward-looking statements because they contain words such as “may,” “will,” “shall,” “should,” “expects,” “plans,” “positioning,” “anticipates,” “could,” “intends,” “target,” “projects,” “contemplates,” “believes,” “estimates,” “predicts,” “potential” or “continue” or the negative of these words or other similar terms or expressions that concern our expectations, strategy, plans or intentions. Forward-looking statements include, but are not limited to statements regarding: our growth prospects; success realization; business improvements and scaling, and speed of operations.

The forward-looking statements contained in this release are also subject to other risks and uncertainties, including those more fully described in our filings with the Securities and Exchange Commission (“SEC”), including in the sections entitled “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations'' in our filings with the SEC, including our most recent annual report on form 10-K, and our subsequently filed quarterly reports and other SEC filings. Although we believe that our plans, intentions, expectations, strategies, and prospects as reflected in or suggested by those forward-looking statements are reasonable, we can give no assurance that the plans, intentions, expectations, or strategies will be attained or achieved. The forward-looking statements in this release are based on information available to us as of the date hereof, and we disclaim any obligation to update any forward-looking statements, except as required by law. These forward-looking statements should not be relied upon as representing our views as of any date subsequent to the date of this press release.

Additional information regarding these and other factors that could affect our results is included in our SEC filings, which may be obtained by visiting our Investor Relations page on our website at investors.semrush.com or the SEC's website at www.sec.gov.

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