ETFOptimize | High-performance ETF-based Investment Strategies

Quantitative strategies, Wall Street-caliber research, and insightful market analysis since 1998.


ETFOptimize | HOME
Close Window

MakeMyTrip Deepens AI-First Strategy with OpenAI Collaboration

MakeMyTrip has integrated OpenAI’s APIs into its app experience

MakeMyTrip, India’s leading online travel company, today announced that it will collaborate with OpenAI to deepen AI-led travel discovery and capture high-intent travel queries.

As part of this collaboration, MakeMyTrip uses OpenAI’s APIs to power new AI features in its app, enabling travellers to seamlessly move from conversational inspiration to booking within the MakeMyTrip’s Myra interface. This integration positions MakeMyTrip at the centre of AI-driven travel planning journeys.

The collaboration strengthens MakeMyTrip’s ability to respond dynamically to evolving travel intent, delivering structured, transaction-ready options across flights, hotels and ancillary services. It marks a shift from passive search visibility to active participation in AI-led discovery, translating conversational intent into bookable outcomes.

Rajesh Magow, Co-Founder and Group CEO, MakeMyTrip, said, “Our collaboration with OpenAI ensures that when travellers start their journey through conversation, MakeMyTrip becomes a seamless extension of that discovery process. When AI is anchored in MakeMyTrip’s proprietary travel data and deeply integrated into the marketplace, it moves beyond inspiration to deliver personalised, bookable outcomes at scale. This is about transforming curiosity into confident decisions.”

“MakeMyTrip is using OpenAI’s APIs to make travel planning feel less like filtering and more like a conversation, with recommendations and itineraries that reflect what a traveler actually wants. Advanced AI is not just about enterprises and how they use it internally, but how they can also transform their consumers’ experience and engagement with the platform,” said Oliver Jay, Managing Director, International, OpenAI.

MakeMyTrip has been deeply invested in AI and machine learning for several years, embedding intelligence across the travel lifecycle. From inspiration and discovery to search, booking and post-sales support, AI is integrated at every stage. These proprietary models, built on large language architectures and rich travel-intent data, power capabilities such as Myra, the company’s GenAI Trip Planning Assistant. Myra now facilitates over 50,000 conversations daily across multiple languages, including Bengali, Hindi, Kannada, Malayalam, Marathi, Tamil, Telugu and English. Its vernacular voice capabilities are expanding access, with over 45% of queries coming from Tier-2 and smaller cities and voice-led interactions significantly higher in non-metros.

About MakeMyTrip:

MakeMyTrip Limited (NASDAQ: MMYT) is India’s leading online travel company, serving travellers since 2000. With over 87 million lifetime transacted users till date, the platform enables consumers to discover, plan and book journeys across a wide range of travel needs. Operating popular consumer brands including MakeMyTrip, Goibibo and redBus, the company serves businesses through corporate travel solutions with myBiz and Quest2Travel; it also supports a wide network of travel agents through the myPartner platform.

MakeMyTrip is GDPR compliant and accessible in more than 150 countries with multi-currency support. The company expanded beyond India with UAE launch in 2021 and recently entered Saudi Arabia, bringing its trusted travel experience to a wider global audience. redBus also has a presence in seven countries beyond India: Malaysia, Singapore, Indonesia, Peru, Colombia, Vietnam and Cambodia.

MakeMyTrip leverages data led personalisation along with ML and AI led innovation to continuously improve the travel planning and booking experience for its users. The company has been consistently expanding its travel related offerings with the aim of bringing all travel needs together in one integrated travel super app.

Contacts

Recent Quotes

View More
Symbol Price Change (%)
AMZN  213.49
+0.00 (0.00%)
AAPL  259.88
+0.00 (0.00%)
AMD  202.68
+0.00 (0.00%)
BAC  47.90
+0.00 (0.00%)
GOOG  306.01
+0.00 (0.00%)
META  647.39
+0.00 (0.00%)
MSFT  409.41
+0.00 (0.00%)
NVDA  182.65
+0.00 (0.00%)
ORCL  151.56
+0.00 (0.00%)
TSLA  398.68
+0.00 (0.00%)
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the Privacy Policy and Terms Of Service.


 

IntelligentValue Home
Close Window

DISCLAIMER

All content herein is issued solely for informational purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy, nor should it be interpreted as a recommendation to buy, hold or sell (short or otherwise) any security.  All opinions, analyses, and information included herein are based on sources believed to be reliable, but no representation or warranty of any kind, expressed or implied, is made including but not limited to any representation or warranty concerning accuracy, completeness, correctness, timeliness or appropriateness. We undertake no obligation to update such opinions, analysis or information. You should independently verify all information contained on this website. Some information is based on analysis of past performance or hypothetical performance results, which have inherent limitations. We make no representation that any particular equity or strategy will or is likely to achieve profits or losses similar to those shown. Shareholders, employees, writers, contractors, and affiliates associated with ETFOptimize.com may have ownership positions in the securities that are mentioned. If you are not sure if ETFs, algorithmic investing, or a particular investment is right for you, you are urged to consult with a Registered Investment Advisor (RIA). Neither this website nor anyone associated with producing its content are Registered Investment Advisors, and no attempt is made herein to substitute for personalized, professional investment advice. Neither ETFOptimize.com, Global Alpha Investments, Inc., nor its employees, service providers, associates, or affiliates are responsible for any investment losses you may incur as a result of using the information provided herein. Remember that past investment returns may not be indicative of future returns.

Copyright © 1998-2017 ETFOptimize.com, a publication of Optimized Investments, Inc. All rights reserved.