Acquisition cements 11:11’s position as leading sovereign cloud provider in Australia

11:11 Systems (“11:11”), a leading managed infrastructure solutions provider, today announced the acquisition of Digital Sense, a prominent Brisbane-based, high-quality cloud and managed services provider previously owned by Aussie Broadband.

Recent changes made by Broadcom to the VMware Cloud Service Provider (“VCSP”) ecosystem have optimised the number of authorised VMware partners. For Aussie Broadband, this industry shift coincided with the launch of their “Look-to-28” strategy, which clearly classifies the organisation as a telecommunications provider rather than a broad technology company. Consequently, the decision was made to divest the Digital Sense cloud business to ensure customers continued access to best-in-class VMware cloud infrastructure.

“Across the globe, 11:11 has been working closely with cloud service providers to help customers stay secure, compliant and perform at their best as the market evolves,” said Brett Diamond, CEO, 11:11 Systems. “Digital Sense has earned a standout reputation across Australia for delivering high-performance cloud solutions, and we’re excited to welcome their customers to 11:11’s resilient cloud platform—providing the stability they need today and the innovation to keep moving forward.”

Over the past several years, 11:11 Systems has acquired multiple VMware-based businesses — including iland Cloud, Green Cloud Defense, Unitas Global, Sungard Availability Services, Faction and Ntirety — establishing an unmatched foundation of operational expertise and commercial insight. The acquisition of Digital Sense marks 11:11’s seventh purchase of a former VMware CSP and tenth acquisition overall.

“This acquisition reflects 11:11 Systems’ continued commitment to growth and investment across APAC,” said Marc Beder, general manager, APAC, 11:11 Systems. “By bringing Digital Sense into 11:11, we’re expanding our presence in Australia while strengthening our ability to deliver world-class cloud and managed services throughout the region. We’re excited to build on Digital Sense’s strong reputation and continue providing innovative, secure and scalable solutions that evolve with business needs in the region.”

Through its global cloud platform and partner-first approach, 11:11 Systems continues to deliver innovative cloud, connectivity, backup, cyber and disaster recovery and security solutions that empower global customers and providers to operate efficiently and scale profitably.

“With the investment required to remain competitive in the cloud space and the upcoming changes to the partner ecosystem in 2027, we determined that 11:11 Systems was the right home for our cloud business," said Ben O'Shea, GM of Transformation & Cloud at Aussie Broadband. “Their deep specialisation in VMware environments ensures our customers will receive the strategic focus they deserve, while we sharpen our focus on our telecommunications strengths.”

About 11:11 Systems

11:11 Systems is a managed infrastructure solutions provider that empowers customers to modernise, protect and manage mission-critical applications and data, leveraging 11:11’s resilient cloud platform. Learn more at 11:11 Systems.

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