Leading automotive retail software provider recognized with top honors for customer service training and enterprise transformation

CDK, the leading automotive retail software provider, today announced it has been awarded two Stevie® Awards for Sales & Customer Service, reflecting the company’s commitment to delivering exceptional, measurable customer outcomes through its sustained investment in innovation, growth and operational transformation.

CDK received a Gold Stevie^® Award for Customer Service Training/Coaching Program of the Year (Technology Industries) and a Bronze Stevie^® Award for Customer Service Transformation—earning recognition as the only automotive dealership software provider honored this year in these highly competitive categories.

The Stevie^® Awards for Sales & Customer Service are the world’s premier honors for customer service, contact center, and sales professionals, drawing more than 2,000 nominations annually from organizations across industries and more than 40 countries. Winners are determined by the average scores of more than 150 expert judges worldwide, based on innovation, impact, and measurable success.

“Exceptional customer service is not a standalone initiative or a one-time program—it’s a strategic differentiator that requires sustained commitment, constant evolution, and accountability at every level of the organization,” said KAM McManus, executive vice president and Chief Customer Officer at CDK. “The Stevie^® Awards validate our long-term vision to reimagine how we support automotive retailers by combining continuous learning, disciplined execution, and a customer-first mindset. Being recognized across industries reinforces that we’re helping define what great customer service looks like.”

Elevating Customer Service Through Training and Transformation

The Gold Stevie^® Award for Customer Service Training/Coaching Program of the Year (Technology Industries) recognizes the innovative approach by CDK to develop automotive retailer organizations through continuous learning, structured curriculum and role-based skill building and validation. The program focuses on equipping dealership employees with the skills they need to deliver consistent, high-quality experiences while effectively using CDK to meet the needs of their customers. and drive impactful results for their business.

The Bronze Stevie^® Award for Customer Service Transformation honors the enterprise-wide efforts by CDK to evolve how it supports customers—spanning organizational structure, processes, tools, and culture—to deliver improved outcomes, greater consistency, and stronger long-term partnerships. This recognition reflects measurable progress, including achieving average phone response times under two minutes and chat response times under one minute.

What makes the recognition especially meaningful is its cross-industry scope. The Stevie^® Awards honor excellence across sectors, underscoring the ability of CDK to compete—and win—alongside world-class customer service organizations far beyond automotive.

A Win Powered by People

“These honors reflect thousands of moments that happen behind the scenes—coaching conversations, process improvements, and thoughtful customer interactions that make a real difference and have led to our 90+% customer satisfaction across our service portfolio,” McManus added. “It’s a powerful reminder that great customer service is built day by day, and that our tenured teams are setting a new standard for what success looks like in our industry.”

Winners of the 20th annual Stevie® Awards for Sales & Customer Service will be formally honored at a gala ceremony in New York City in March 2026.

For more information about CDK’s certification program, please visit CDK Certification or to see how CDK elevated the Customer Care experience, visit Customer Care | CDK Global.

About CDK Global, Inc.

CDK Global is a leading provider of cloud-based software to dealerships and Original Equipment Manufacturers (“OEMs”) across automotive and related industries. The Company’s cloud-based, software as a service (“SaaS”) platform enables dealerships to manage their end-to-end business operations including the acquisition, sale, financing, insuring, repair, and maintenance of vehicles. By automating and streamlining critical workflows, the integrated platform of modern solutions enables dealers to sell and service more vehicles by creating simple and convenient experiences for customers and improves their financial and operational performance.

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“CDK supports automotive retailers by combining continuous learning, disciplined execution, and a customer-first mindset. These awards reinforce that we're defining what great customer service looks like." KAM McManus, CDK Chief Customer Officer