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How to upgrade Dad's grooming game for Father's Day

(BPT) - Content sponsored and provided by Walgreens.

Personal care products for men are booming, both in terms of interest and in sales, now worth over $1 billion nationwide and forecasted to grow to nearly $2 billion by 2028.* To help meet demand, Walgreens is rolling out a "Men's Zone" in nearly 8,000 stores across the country - a dedicated space for this growing category, featuring an assortment of trendy and new men's grooming and skin care products.

This is good news for anyone searching for the perfect gift this Father's Day, as this tailored section makes it easier to find what you need for the father figure in your life.

Trendy can also be practical

The new Men's Zone at Walgreens will help you find gifts that are personal, practical - and on-trend - for the dads in your life, including popular men's care brands like Harry's, Dr. Squatch, Cremo and new to Walgreens, Mando. You can find all these products in-store and online. Last-minute shopping? Walgreens 1-Hour Delivery offers even more convenience. **

Dads deserve pampering

Dads don't always give themselves the time and attention they deserve. Show Dad how much he means to you by gifting him quality options for skin and beard care, body wash, fragrances and more - all available at most neighborhood Walgreens, for affordable prices and in one convenient stop.

Here's a quick gift guide to help you find just the right products to treat your dad this year:

Transform his shower experience

  • Harry's Body Wash Wildlands - Sandalwood & Cypress lathers richly and cleans deeply, without feeling harsh on skin. The serene scent of Wildlands is the perfect way for Dad to kick-start (or wash off) his day and includes captivating notes of eucalyptus, cypress and white birch.

  • With Cremo Body Wash, Italian Bergamot, dads can enjoy an astonishingly rich, moisturizing and fragrant lather. This perfectly balanced, premium formula helps clean and thoroughly moisturize.

  • For a great-smelling body wash that's three times thicker than common body washes, your hard-working dad can make the most of shower time with Duke Cannon Thick Body Wash Bourbon - Oak Barrels + Aged Spirits. The higher viscosity and unique fragrance are bound to put this item at the top of his Father's Day wish list for years to come.

Freshen up his style

  • Dr. Squatch Deodorant Coconut Castaway is a natural men's deodorant to keep him fresh so he can go about his day with confidence. Dr. Squatch's "Odor-Squatching" system contains powerful natural deodorizers like charcoal powder to block odor, postbiotics for microbiome support and arrowroot powder to absorb moisture.

  • Dad may enjoy the long-lasting odor protection and aromatic, woodsy scent of Every Man Jack Aluminum Free Deodorant Cedarwood. Made with no aluminum or other harsh chemicals, this deodorant uses many naturally derived ingredients like lichen and cotton to help fight odor-causing bacteria and absorb moisture.

  • For dads seeking clinical strength, 72-hour sweat and odor protection, Harry's Extra Strength Antiperspirant, Wildlands is formulated with dual-odor blocking technology that simultaneously neutralizes and blocks odor, while still being suitable for sensitive skin types.

Perfect soaps for outdoorsy dads

  • If your dad is all about the outdoors, he'll love the fresh, woody scent of Dr. Squatch Bar Soap, Wood Barrel Bourbon. Fortified with Birch Bark and Pumice Powder, this bar soap has a medium-intensity scrub that's gentle but thorough, to leave him feeling smooth and revitalized.

  • Three times larger than common bar soaps and made with natural oils, Duke Cannon Bar Soap Bourbon smells like the crisp water of a lake up north. Even better? Duke Cannon Supply Company donates a portion of the proceeds to veterans' causes.

Get your dad the gift of self-care. Find these and many more personal care products to help your dad feel pampered at your local neighborhood Walgreens or online at Walgreens Men's Zone.

* Mintel's 2024 Grooming Report: https://clients.mintel.com/content/report/men-s-grooming-us-2024#workspace_SpacesStore_f24a5247-b519-4ddc-bd40-3374f732ca2c.

** Terms and restrictions apply. Visit walgreens.com/samedaydelivery.

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