PORTLAND, OR, February 13, 2025 (EZ Newswire) -- Friends of the Children and premium pet food brand Nulo are teaming up to make a difference—both for kids and their beloved pets—in a new campaign initiative, Paws-For-A-Cause. This year, from February 15 to March 31, Nulo will donate 10% of sales from any Nulo products purchased at participating pet retail stores in the states of Oregon and Washington to support youth and their pets in the Friends of the Children network. For a list of participating retail locations, visit nulo.com/fotc.
As a longtime advocate for children and supporter of family pets, Friends of the Children and Nulo ambassador Simone Biles is proud to support Nulo’s Paws-For-A-Cause initiative.
“I know firsthand the impact that unconditional love and support can have on a child’s life,” Biles said. “For so many of the incredible kids involved with Friends of the Children, pets are a dependable source of comfort and companionship. I’m thrilled to support the Paws-For-A-Cause collaboration that celebrates Friends of the Children youth and their pets to help make sure their pets receive the nutrition and care they deserve in return for the support they offer their families.”
Friends of the Children was founded in 1993 and employs full-time, paid professional mentors—called Friends—who commit to each child for 12+ years, no matter what. What began as a small organization in Portland, Ore. has now reached over 16,000 children and family members in 42 locations nationwide. Many of the youth in the program rely on their pets for emotional support, and this collaboration ensures that both the children and their furry friends receive the love and care they need.
“Thanks to Nulo’s generous commitment, every pet food purchase becomes an opportunity to uplift a child and their pet,” said Terri Sorensen, National CEO of Friends of the Children. “We are so grateful for this partnership and for Simone’s continued advocacy.”
Nulo, known for its high-quality, protein-rich pet food, has long been devoted to prioritizing premium nutrition in support of pet health and wellness. This initiative furthers Nulo’s mission to Fuel Incredible—whether in athletes, kids or pets.
According to Nulo’s founder and CEO, Michael Landa, “Our pets play such a key part in our mental health and overall support system. When a child is at risk, the love and companionship of a pet can make all the difference. We are so pleased to be partnering with Simone in support of such an amazing organization, doing such great work for children, and in a way that is so aligned with our brand purpose.”
Nulo is taking a unique approach to charitable giving by allocating the total program donation through individual gift certificates to children in the program who have pets. Redeemable at participating retailers for Nulo products and essential pet accessories, these certificates will ensure the children and their pets receive what they need, while creating a meaningful experience for the children with their Friends.
For more information on how to support Friends of the Children and this initiative, visit friendsofthechildren.org or nulo.com/fotc.
About Friends of the Children
Friends of the Children is a national nonprofit dedicated to breaking the cycle of generational poverty by empowering youth who face the greatest obstacles. Through long-term, salaried, professional mentoring—12+ years, no matter what—we create lasting impact for children and families. Operating in 42 locations across the country, our innovative model has earned national recognition and been featured in The New York Times, Associated Press, People.com, CNN, USA Today and The L.A. Times. Visit friendsofthechildren.org to learn more, and follow us on Twitter, Facebook, Instagram and LinkedIn.
Friends of the Children is a national nonprofit dedicated to breaking the cycle of generational poverty by empowering youth who face the greatest obstacles. Through long-term, salaried, professional mentoring—12+ years, no matter what—we create lasting impact for children and families. Operating in 42 locations across the country, our innovative model has earned national recognition and been featured in The New York Times, Associated Press, People.com, CNN, USA Today and The L.A. Times. Visit friendsofthechildren.org to learn more, and follow us on Twitter, Facebook, Instagram and LinkedIn.
About Nulo
Nulo is on a mission to fuel the inner athlete in every pet. With a wide range of ultra-premium food formats available in more than 6,500 pet specialty retailers nationwide, Nulo ensures pets enjoy the best in digestive and immune health, skin and coat care, mobility, and weight management. Recognized as one of Forbes Magazine's "Most Innovative Brands at Retail," Nulo's offerings are rich in animal-based proteins and low in carbs, crafted to keep pets thriving alongside their human companions. Founded in 2009 and headquartered in Austin, TX, Nulo continues to inspire pet parents and athletes alike. For more information, visit www.nulo.com.
Nulo is on a mission to fuel the inner athlete in every pet. With a wide range of ultra-premium food formats available in more than 6,500 pet specialty retailers nationwide, Nulo ensures pets enjoy the best in digestive and immune health, skin and coat care, mobility, and weight management. Recognized as one of Forbes Magazine's "Most Innovative Brands at Retail," Nulo's offerings are rich in animal-based proteins and low in carbs, crafted to keep pets thriving alongside their human companions. Founded in 2009 and headquartered in Austin, TX, Nulo continues to inspire pet parents and athletes alike. For more information, visit www.nulo.com.
Media Contact
Ariane Le Chevallier
+19712011214
ariane@lechevallierstrategies.com
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