Aampe Expands U.S. Presence as Enterprises Shift from Rules-Based Journeys to Agentic AI

AI infrastructure company quadruples ARR, processes 100 trillion decisions monthly, and adds former Braze executive Matt McRoberts as Chief Business Officer

Legacy customer engagement and experience platforms are built on rigid rules and static user segments, in contrast to Aampe’s infrastructure which deploys autonomous agents that experiment, learn, and optimize consumer participation in real time. The system allows marketing and product teams to evolve from fixed, prescriptive logic to truly adaptive software that aligns with user behavior. Leveraged by innovative global businesses including Grab, Taxfix, Swiggy, Traveloka, and Mr. D, Aampe is helping dynamic teams customize and personalize all surfaces and touch points to dramatically uplevel performance.

Conventional approaches to personalizing digital products have relied on humans manually creating rules and segments to determine what users see and when. This approach requires teams to manually orchestrate the message or product surface that will best serve the end user’s interests, whether they’re making a purchase, evaluating content options, or trying new features. Aampe's infrastructure takes a fundamentally different approach, deploying a unique AI agent for each user that continuously learns from interactions and intelligently decides what to show, when to show it, and most importantly, whether to show anything at all. Designed to continuously monitor usage and engagement data, each agent skillfully observes and learns the user's changing preferences. Agents are then responsible for translating inferences into optimal management of the user’s interactions with the product enabling genuine 1:1 personalization even for products that serve tens of millions of users every day.

"Agentic AI is still a new concept for many marketers but the shift is already underway. There’s a growing gap between what users expect and what most brands deliver,” said Paul Meinshausen, Aampe co-founder and CEO. “The answer isn’t more segmentation or A/B testing—it’s letting software do what it does best, continuously improving based on each individual’s behavior.”

Rather than using traditional machine learning or generative AI alone, Aampe's infrastructure leverages reinforcement learning to enable continuous, parallelized experimentation. Each agent learns and adapts in real time, helping their user manage their attention and make complex choices in a world of material and content abundance. The agents operationalize their decisions by intelligently managing a range of existing product and marketing tools—including data platforms and warehouses, marketing delivery platforms, and product analytics tools—allowing companies to extract more value from their current technology investments.

“Throughout my career, I’ve been massively motivated by technology’s transformative forces with communications and consumer experiences,” said Matt McRoberts, Chief Business Officer. “Aampe is foundational infrastructure technology for the next wave of enterprise software and literally rewriting the rules for personalization, growth marketing, and product performance. As AI becomes more agentic, businesses need infrastructure that adapts in real time, learns autonomously, and respects the complexity of individual users. Aampe delivers that at scale and is establishing pole position as the leader in this emerging category.”

“Agentic AI represents a fundamental shift in how software interacts with people—and Aampe is leading that shift,” said Andy Triedman, Partner at Aampe investor Theory Ventures. “Their ability to operationalize adaptive learning across complex customer environments sets them apart. We backed Aampe because they’re not just building for today’s personalization challenges—they’re designing the infrastructure that will define the next decade of customer experience.”

Supporting this momentum, market research underscores a growing demand:

• The global agentic AI market is projected to grow from $5.2B in 2024 to $196.6B by 2034 (CAGR of 43.8%).
• By 2028, agentic AI is expected to handle 68% of all customer support interactions with tech vendors.
• Approximately 65% of consumers express strong interest in agentic AI for receiving personalized recommendations and customer service, highlighting a significant shift towards AI-driven personalization.
• A recent Capgemini survey revealed that 50% of business executives plan to implement AI agents in 2025, a significant increase from the 10% currently employing them. This adoption rate is anticipated to rise to 82% within three years.

Aampe will showcase its latest innovations at the Cannes Lions Creativity Festival and host a Media and Entertainment brunch on June 17, 2025. To learn more about Aampe, please visit aampe.com. If you’re interested in working at Aampe, apply online at Aampe Careers.

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