Lexington, Kentucky, USA - October 30, 2025 - Entrepreneur and business strategist Anthony Karls has now released his new book, The Waterfall Method: A Growth Model for Family Law Firms. The book is a groundbreaking guide that helps family law firms eliminate the guesswork and achieve long-term success. Based on proven tools and actionable strategies, it provides a data-driven blueprint for small firm owners and aspiring attorneys to scale their businesses without burnout.
The Waterfall Method is more than just theory; it is a proven system that helped Sterling Lawyers go from a struggling small business to a $16 million firm without any outside investors. Based on his extensive experience in digital marketing, performance analytics, and business management, Karls introduced the waterfall model as a step-by-step methodology designed to eliminate chaos and put reliable data behind every business decision. Tackling growth with a stage-by-stage approach, the waterfall model reveals exactly when to hire, when to expand, and how to eliminate limiting blockages before they even occur. From detecting profit loss and tracking client metrics to effective pricing models and enhancing the customer experience, the book offers tried-and-tested strategies for every step of law firm success. The author also shares real-life stories of mistakes and missteps, offering readers an insider's look at how the model was refined.
Anthony Karls is a highly sought-after business strategist and speaker, recognized for his expertise in operational leadership and growth strategy. As the co-founder of Sterling Lawyers, he is recognized nationally for transforming the firm into one of the fastest-growing law practices in the Midwest. Numerous law firms have since utilized the waterfall model, yielding unprecedented results. As the current president of Rocket Clicks, he coaches attorneys on how to activate and sustain growth for their firms.
Anthony's methods are effective because he combines hard data with human-centric leadership, transforming business chaos into transparent and replicable systems. His new book distills more than a decade of expertise and experience into a single, easy-to-follow manual, enabling attorneys to build practices that endure over the long term.
Anthony Karls is available for interviews.
The Waterfall Method: A Growth Model for Family Law Firms is now available on Amazon.com.
Book Preview: https://www.amazon.com/dp/B0FSLCNLYD
About Anthony Karls: https://www.sterlinglawyers.com/meet-us/meet-tony-karls
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