From October 15–16, the highly anticipated YFCon 2025 took place at the Long Beach Convention Center, drawing over 12,300 attendees — including creators, brands, and industry leaders.
Hosted by FastMoss, the largest TikTok data analytics platforms, and YooFinds, the largest creator–product matchmaking platform, with MossCreator — a fast‑growing creator connection and management tool — as co‑host, the event marked one of the largest and most influential creator‑product selection expos within the TikTok ecosystem, serving as a powerful launchpad for the upcoming Black Friday and Christmas retail season in North America.
With 75% of attendees being TikTok creators, YFCon 2025 stands as the first large-scale exhibition to truly bridge creators and commerce. Over two full days, the event featured 150+ guest speakers, including top creators, brand executives, and industry experts, while the exhibition area hosted 300+ participating brands and sellers, generating an average of 850 creator connections per booth — underscoring the growing synergy between content and commerce.
The Largest Creator-Commerce Expo in the TikTok Ecosystem- Featuring 75% Creator Attendance
YFCon 2025 brought together the most active creator networks across the U.S. alongside top-performing TikTok Shop brands. The event featured Black Friday product previews, offline content creation zones, interactive livestream rooms, and a massive “Sample Wall” filled with hundreds of products from leading brands. Top-tier creators also hosted exclusive fan meetups, creating a one-of-a-kind hybrid experience that combined digital engagement with in-person interaction.
Two Days, 150+ Speakers, and a Full Creator–Brand Experience
Over two full days, YFCon 2025 featured 150+ guest speakers across the main stage and six breakout tracks — covering everything from creator growth and product selection to livestream performance and social commerce innovation.
The event included Black Friday product showcases, livestream studios, and interactive content zones, allowing creators to film, test, and engage directly with brands. FastMoss’s real-time data insights, YooFinds’s creator–brand matchmaking, and MossCreator’s outreach system together powered a fully immersive creator–commerce experience for attendees.
Top creators including Stormi Steele (@iamstormisteele/ the No.1 TikTok Live Creator), Alle Brean (@influencedqueens/ the No.1 TikTok Shoppable video creator), Kymie Ann (@kymieann/ with $8.9m GMV), Gia Fey (@giafey/ with $4.1m GMV), and Daniel René (@danielrenemusic/ with more than 300K followers) also joined the event, sharing their experiences and insights- creating a vibrant hub where creativity meets commerce.
300+ Brands and 850 Creator Connections per Booth
This year, YFCon welcomed 300+ participating brands and sellers from around the world — spanning beauty, fashion, lifestyle, and consumer goods.
The expo floor was thoughtfully divided into dedicated zones, including Beauty, Health & Wellness, 3C Electronics, Home & Living, and Fashion, allowing creators to efficiently discover products in their niche.
Each exhibitor averaged 850 creator connections per booth, highlighting the unmatched value of in-person networking within the TikTok Shop ecosystem.
Leading brands such as Tesla, Goli, Anua, Amos, and Brmud showcased their latest products alongside Hollyland and Pisen, adding to the diversity and scale of the exhibition.
As the driving forces behind YFCon 2025, FastMoss, YooFinds, and MossCreator continue to empower the global creator-commerce ecosystem- connecting data, influence, and opportunity across markets. With YFCon 2025 setting a new benchmark for creator–brand collaboration, the ecosystem will continue to expand globally- bringing more creators, brands, and partners together to unlock sustainable growth in the age of TikTok Shop and beyond.
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