FunkyMEDIA, an SEO & AI Brand Mentions agency based in Łódź, Poland, founded in 2010 by Rafał Cyrański, is strengthening its position as one of the most innovation-driven SEO teams in the country. The agency combines classic search engine optimization with brand mentions management, buzz marketing, and AI-driven automation to build strong, visible brands in Google.

“Modern SEO is no longer just about fixing code and adding keywords. What really wins is the whole ecosystem: signals from the web, brand mentions, an active community, and quick reactions – all connected and scaled with AI,” says Rafał Cyrański, founder of FunkyMEDIA.

Case study: Pet e-commerce – visibility boosted with brand mentions and AI

One of FunkyMEDIA’s recent projects involved a mid-sized pet e-commerce store struggling with low brand awareness, very few online mentions, and several negative discussion threads on forums.

Challenges:

• low brand recognition and strong dominance of price comparison sites in search results,
• very few user-generated reviews and mentions,
• some negative threads on forums and social media,
• thin category descriptions, weak FAQ section, and limited technical optimization.

FunkyMEDIA’s solution:

1. Brand Mentions strategy + micro-PR

• outreach to local media, pet industry blogs, and veterinary influencers,
• creation of a “mini-report” on the most common health issues in puppies as a linkable asset,
• identifying unlinked brand mentions and converting them into backlinks where relevant.

2. Buzz marketing 2.0 & AI-driven monitoring

• ethical, transparent participation in 12 key forums and social groups (with clear brand affiliation),
• expert, problem-solving posts linking to in-depth guides on the client’s site,
• AI systems monitoring new mentions, classifying sentiment, and prioritizing where and when to respond.

3. Content & SEO for traditional SERPs and AI modules

• expanding category pages and FAQs based on real user questions,
• technical improvements (Core Web Vitals, filters, internal linking, information architecture),
• creating content targeting problem-based queries (“how to care for a puppy”, “best food for small breeds”), optimized for both classic search results and AI-powered answer modules.

Results after 6 months:

• brand mentions increased from 19 to 236, including 72 dofollow links,
• share of positive mentions grew from 21% to 68%,
• organic traffic up by 128%,
• SEO-driven revenue up by 164%,
• number of keywords in TOP 3 grew from 37 to 156,
• referral traffic from forums and recommendations increased by 310%, generating an additional 27% assisted revenue uplift.

AI was used not only for generating content briefs, but also for automatically mapping user intent, detecting keyword cannibalization, and suggesting internal linking patterns. As a result, the brand mentions strategy was tightly aligned with real user behavior and search engine expectations.

“Combining brand mentions, buzz marketing, and AI creates a snowball effect: algorithms see an active, credible brand, and users get helpful, context-driven answers exactly when they need them. The key is clean, trackable actions and zero spam,” adds Rafał Cyrański.

About FunkyMEDIA

FunkyMEDIA is an SEO & AI Brand Mentions agency based in Łódź, Poland, operating since 2010. The team combines advanced technical SEO, content intelligence, SXO, buzz marketing, digital PR, and brand mentions management. FunkyMEDIA focuses on measurable growth in organic traffic and revenue, driven by long-term authority building rather than short-term tricks.

The company’s founder, Rafał Cyrański – an IT specialist, author, and host of the FunkyMEDIA SEO Podcast – has over 15 years of experience in SEO and content marketing and is actively involved in developing in-house analytical and automation tools.

Media Contact
Company Name: FunkyMEDIA – SEO & AI Brand Mentions Agency
Email: Send Email
Phone: +48 518 545 599
City: Lodz
Country: Poland
Website: FunkyMedia.pl