Premier Catch, a seafood company specializing in wild-caught fish from Alaska and the Pacific Northwest, has introduced new packaging made entirely from recycled and recyclable materials. The move comes in advance of Earth Day and reflects the brand’s ongoing investment in environmentally responsible operations.
The company’s updated shipping materials include outer boxes made of corrugated cardboard printed with water-based inks, designed for easy disposal in standard recycling bins. Inside, the thermal liners—crafted from cellulose derived from post-industrial cardboard waste—offer compostable and recyclable insulation intended to preserve the quality of frozen seafood shipments.
Packaging Aligned With Broader Environmental Goals
Premier Catch sources much of its salmon, white fish, and Dungeness crab from Alaska, a state recognized for embedding sustainable fishing practices into its constitution. By highlighting the shift in packaging, the company is positioning itself among seafood suppliers looking to address not just how fish are caught, but how they are delivered.
“Packaging is an extension of our supply chain,” the company said in a statement. “Our goal was to create a system that protects the product during transit while minimizing environmental impact.”
The new solution is intended to support frozen shipping needs without resorting to single-use plastics or non-biodegradable foam coolers, which remain common in the food delivery sector.
Supply Chain Decisions With a Smaller Footprint
In addition to rethinking packaging materials, Premier Catch has structured its distribution centers to reduce both delivery time and emissions. By shipping from strategically located facilities, the company aims to maintain product quality—particularly for delicate items like crab legs and white fish—while limiting fuel usage.
Seafood orders are typically flash-frozen shortly after catch to lock in freshness, then shipped directly to consumers nationwide. This model relies heavily on cold-chain reliability, which the company says remains intact under the new liner system.
Industry Response to Climate and Consumer Pressure
Across the seafood industry, companies are facing increasing scrutiny not only for how marine life is harvested, but also for the sustainability of downstream logistics. With more consumers looking for traceable, responsibly sourced products, suppliers have been reevaluating packaging, transportation, and waste.
Wild-caught fish, especially species such as salmon and Dungeness crab, continue to be popular among buyers seeking alternatives to industrial aquaculture. Premier Catch’s Earth Day announcement comes at a time when seafood supply chains are being asked to show transparency and environmental accountability at every stage.
Earth Day as a Marker, Not a Deadline
While the company’s rollout is timed to coincide with Earth Day, Premier Catch indicates the new packaging isn’t a one-time gesture. It’s part of a broader sustainability roadmap that includes ethical sourcing and lower-carbon logistics.
“This is just one step,” the company said. “We’re continuing to look at every area of our operation to see where we can do better—from the ocean to the shipping box.”
For more information about Premier Catch, visit http://www.premiercatch.com
Media Contact
Company Name: Premier Catch
Contact Person: Joci Besecker
Email: Send Email
Phone: 206-422-2533
City: Seattle
State: WA
Country: United States
Website: https://www.premiercatch.com/
