Hailing from Los Angeles, California, GIEM, an urban light sport lifestyle brand, has become a favorite among young people with its unique philosophy and innovative products.
Founded in Los Angeles in 2017, GIEM integrates urban sophistication, light sport philosophy, and American-style expression, dedicated to shaping an "all-day light sport lifestyle":
- Boundaryless Scenarios: A single outfit seamlessly transitions from yoga studios and tennis courts to cafes and street strolls.
- Minimalist Functionality: Breathable, quick-drying fabrics and lightweight tailoring balance athletic performance with daily aesthetics.
- Lifestyle Extension: It builds a "sports + social" light living ecosystem through peripherals like yoga mats and coffee mugs.
Rooted in its urban light sport positioning, GIEM has developed a product matrix of "apparel as the core + scenario-based accessories + lifestyle peripherals". Its apparel covers 5 key scenarios including commuter sports and social sports, featuring 10 best-selling items such as transformable sun-protective jackets and high-waisted shaping pants. Examples include commuter sportswear that "handles the entire day in one piece", light gear that combines social appeal with functionality, and versatile pieces suitable for home use, urban wandering, and advanced outdoor activities. Accessories like sun-protective headbands and sports fanny packs enhance scenario stickiness and boost apparel cross-selling rates.
With its innovative lightweight fabrics, GIEM delivers a comfortable experience for athletes, making urban light sports more effortless. It is reported that the brand is set to launch in 382 Nordstrom Rack stores across the U.S. in the second half of the year, allowing more consumers to experience the charm of GIEM products, unlock the unique joy of urban light sports, and further integrate the light sport lifestyle into daily life.
Media Contact
Company Name: GIEM
Contact Person: Ryan
Email: Send Email
Country: United States
Website: www.giemshop.com
