Dallas, TX - July 21, 2025 - Interactive Dallas, a leading provider of AI-powered brand activations and experiential marketing technology, has unveiled a new case study featuring a successful collaboration with Nissan for a multi-city college football campaign. The activation combined immersive projection mapping with digital graffiti technology to create a one-of-a-kind fan experience at major NCAA games.
Designed to amplify Nissan’s brand presence at high-traffic tailgate events, the activation allowed guests to digitally spray paint a life-sized Nissan vehicle using interactive touch screen and projection mapping technology. The projection-mapped car became a dynamic canvas where fans could express their school spirit with custom colors, patterns, and team slogans—all without using a single drop of real paint.
Innovative Technology Meets Experiential Storytelling
This activation showcased Interactive Dallas’ ability to merge creative vision with cutting-edge technology, including:
- 3D Projection Mapping on a real Nissan vehicle
- Touchless Digital Graffiti Interface for fan interaction
- Customized Visual Templates tied to each NCAA team and game location
- AI-powered analytics to capture user engagement data
The activation traveled to multiple college campuses and stadiums across the country, aligning Nissan’s brand with high-energy sports audiences in an unforgettable way. The result was an activation that not only turned heads but created shareable, branded content for both Nissan and attendees.
Establishing Industry Authority Through Innovation
This case study reinforces Interactive Dallas’ position as a pioneer in live event innovation. With deep expertise in blending artificial intelligence, motion graphics, and interactive media, the company is a go-to partner for Fortune 500 brands looking to stand out in crowded environments.
“We don’t just build activations—we craft interactive moments that audiences remember and brands can measure,” said Dennis R. Walthers, CEO of Interactive Dallas. “The Nissan campaign proved that creativity powered by technology can turn fans into brand advocates in real time.”
About Interactive Dallas
InteractiveDallas.com is a premier experiential marketing firm specializing in AI-enhanced brand activations for live events, trade shows, sports marketing, and corporate campaigns. With services including AI photo booths, digital graffiti walls, hologram booths, and immersive LED experiences, the company helps brands create interactive, shareable moments that drive engagement and loyalty.
Explore the full Nissan case study and more at: https://interactivedallas.com
Video Link: https://www.youtube.com/embed/w5bxkLFgbNw?si=FYN4_Isj6XhlQgcr
Media Contact
Company Name: Interactive Dallas, LLC
Contact Person: Dennis R Walthers
Email: Send Email
City: Flower Mound
State: TX
Country: United States
Website: https://interactivedallas.com
