ETFOptimize | High-performance ETF-based Investment Strategies

Quantitative strategies, Wall Street-caliber research, and insightful market analysis since 1998.


ETFOptimize | HOME
Close Window

Orion Distribution, Powered by Warner Music Group’s ADA, Expands Global Reach for Independent Artists

By: Get News
Orion Distribution, Powered by Warner Music Group’s ADA, Expands Global Reach for Independent Artists
The new partnership combines ADA’s global distribution with Orion’s playlist ecosystem to empower independent musicians worldwide.

Amsterdam - September 12, 2025 - In a bold move that signals a new era for independent artists, Orion Distribution — part of the Orion Music Network, which also includes Orion Promotion — is proud to announce a sales and distribution agreement with ADA, the independent services division of Warner Music Group (WMG), home to global stars like Ed Sheeran, Dua Lipa, Cardi B, David Guetta, and Burna Boy.

Orion Distribution is proud to count on ADA Warner Music Group as its partner of choice — setting a new benchmark for the region’s music industry and opening doors for artists that work with Orion Distribution.

Benefits of the Partnership

  • Access to global major-label distribution

  • Grassroots playlist discovery

“What we’ve built at Orion is something truly unique. Our world-class distribution and promotion infrastructure, together with our dynamic ecosystem of independent playlist curators, bridges discovery and delivery like never before. It’s a powerful blend of global reach and grassroots connection — giving artists the tools to scale, the visibility to grow, and the power to move forward with control and opportunity. This partnership marks the start of an exciting new chapter, not just for Orion, but for the future of independent artists and their music.” said Sherman Smith, Director & Co-Founder, Orion Distribution

A Breakthrough for Artists

Major Distribution

Artists that work with Orion Distribution will have access to ADA’s global delivery network — the same trusted infrastructure used by world-renowned labels and their artists.

Powerful Playlist Discovery with Orion Promotion

Through Orion Promotion’s proprietary curator panel — one of the largest and most engaged independent curator ecosystems — artists gain exposure to real listeners across Spotify.

End-to-End Support, One Seamless Platform

From release strategy to playlist traction, Orion combines tech, relationships, and campaign guidance in one streamlined experience.

Artist-First, Always

Transparent terms, full creative control, real-time insights, and a passionate team that champions artist independence at every level.

A New Standard for Independent Music

This partnership places Orion at the forefront of the global independent music movement — combining the muscle of a major label with the soul of a curator-driven community.

Whether you’re:

  • An emerging artist ready to break through

  • An independent label looking to scale with impact

Orion is now the ultimate bridge between independence and global influence offering global reach, curated discovery, and real momentum - shaping the future of independent music.

Media Contact
Company Name: Orion Distribution
Email: Send Email
Country: Netherlands
Website: https://www.oriondistro.com/

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.


 

IntelligentValue Home
Close Window

DISCLAIMER

All content herein is issued solely for informational purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy, nor should it be interpreted as a recommendation to buy, hold or sell (short or otherwise) any security.  All opinions, analyses, and information included herein are based on sources believed to be reliable, but no representation or warranty of any kind, expressed or implied, is made including but not limited to any representation or warranty concerning accuracy, completeness, correctness, timeliness or appropriateness. We undertake no obligation to update such opinions, analysis or information. You should independently verify all information contained on this website. Some information is based on analysis of past performance or hypothetical performance results, which have inherent limitations. We make no representation that any particular equity or strategy will or is likely to achieve profits or losses similar to those shown. Shareholders, employees, writers, contractors, and affiliates associated with ETFOptimize.com may have ownership positions in the securities that are mentioned. If you are not sure if ETFs, algorithmic investing, or a particular investment is right for you, you are urged to consult with a Registered Investment Advisor (RIA). Neither this website nor anyone associated with producing its content are Registered Investment Advisors, and no attempt is made herein to substitute for personalized, professional investment advice. Neither ETFOptimize.com, Global Alpha Investments, Inc., nor its employees, service providers, associates, or affiliates are responsible for any investment losses you may incur as a result of using the information provided herein. Remember that past investment returns may not be indicative of future returns.

Copyright © 1998-2017 ETFOptimize.com, a publication of Optimized Investments, Inc. All rights reserved.