DUBAI, UAE — London Cask Traders, a leading UK-based whisky cask investment firm, proudly participated in MaltLive Dubai 2025, the Middle East's largest spirits festival, held at Emirates Golf Club on 22–23 February.
The event attracted over 3,000 attendees from across the globe, including industry professionals, investors, and whisky enthusiasts. With more than 50 leading whisky brands showcased, MaltLive Dubai 2025 underscored the region's growing interest in whisky.
“The first MaltLive in 2024 was an eye-opener,” said Oliver Court, Managing Director of London Cask Traders. “This year, it was fantastic to see the growing number of whisky investors who flew over for the event, particularly from places like India, Israel, and Lebanon. MaltLive 2025 was a real testament to the Middle East region's increasing appetite for whisky.”
Middle East Whisky Market on the Rise
The whisky market in the Middle East is experiencing significant growth as alcohol laws become more relaxed. In 2023, Scotch whisky accounted for over 35.5% of the Middle East and Africa whisky market, as reported by Virtue Market Research.
Furthermore, Saudi Arabia's recent decision to relax its alcohol laws in 2024 presents new opportunities for whisky investment in the region.
"Saudi Arabia is in the process of relaxing their alcohol laws, having lifted the longstanding ban on alcohol in 2024 last year. This could potentially open the market for investment and be huge news for us,” added Court.
About MaltLive Dubai 2025
Organized by the Malt Society Arabia (MSA) in collaboration with the globally renowned Whisky Live brand, MaltLive Dubai 2025 served as a unique platform for connecting industry professionals, investors, and enthusiasts. The event's success reflects the Middle East's growing enthusiasm for whisky and its potential as a lucrative investment asset.
About London Cask Traders
London Cask Traders is a UK-based whisky cask brokerage and investment consultancy, assisting clients worldwide in buying, holding, and selling Scotch whisky casks from established distilleries. With a focus on transparency, regulation, and investor success, the firm has helped numerous clients grow their wealth through whisky cask investing
Media Contact:
Oliver Court
oliver@londoncasktraders.com
Capital Tower, 91 Waterloo Road, London, SE1 8RT
