NEW YORK, NY — July 24, 2025 — International hotelier and hospitality executive George Dfouni is sounding the alarm on the changing dynamics of global travel, warning that outdated visa policies, restrictive trade stances, and a damaged international perception of the U.S. are quietly costing American cities billions in lost tourism and luxury spend.
In a newly released in-depth interview, Dfouni—who has spent decades leading hotel operations in New York and around the world—shares sharp insight on the current state of the industry, from talent shortages and rising costs to shifting definitions of luxury and the role of technology.
“Hospitality doesn’t stop at the front desk—it begins with the message a country sends to the world,” says Dfouni. “We’re losing ground not because we lack great hotels, but because we’ve made it harder for global travelers to feel welcome.”
Among the key takeaways from the conversation:
Perception Problems: U.S. hospitality has taken a hit from Trump-era visa restrictions, unpredictable border policies, and a harder entry experience for many international travelers. “High-spending tourists from the Middle East, Asia, and Latin America are choosing destinations like Europe over New York—not because they don’t love the city, but because it’s easier to get into Paris than JFK,” Dfouni explains.
Luxury Reimagined: Today’s high-end guests value privacy, cultural immersion, and personalization over opulence. “Modern luxury is not about marble anymore. It’s about intention—wellness, storytelling, and services that feel tailored to you.”
Technology & Talent: While Dfouni sees digital tools as essential to streamlining operations, he warns against depersonalization. “A hotel without heart is just a building with Wi-Fi. Technology must support hospitality, not replace it.”
Call to Action: Dfouni is advocating for improved visa processes, smarter tourism diplomacy, and stronger public-private partnerships to restore the U.S. image as a premier travel destination.
About George Dfouni
George Dfouni is a veteran hospitality executive with over 35 years of international experience. He has led operations, development, and branding initiatives for a range of hotels—from boutique properties to global franchises—across the U.S., Middle East, and Europe. Known for his forward-thinking strategies and people-first approach, Dfouni remains a respected voice in the evolution of modern hospitality.
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Website: www.independenthospitality.net
