ETFOptimize | High-performance ETF-based Investment Strategies

Quantitative strategies, Wall Street-caliber research, and insightful market analysis since 1998.


ETFOptimize | HOME
Close Window

FASTEST GROWING BRANDS TO WATCH IN 2024 – RANKINGS RELEASED BY NUMERATOR

CHICAGO, Jan. 16, 2024 (GLOBE NEWSWIRE) -- Numerator, a data and tech company serving the market research space, has released its list of Brands to Watch in 2024, which analyzes 2023 performance metrics to identify brands poised for considerable growth in 2024. The rankings include fastest-growing CPG brands, most popular new items at limited-service restaurants (LSRs), top private label brands, and the top brands among Gen Z consumers and GLP-1 users.

2023 Highlights and 2024 Expectations:

Fastest-Growing CPG Brands of 2023. Drinks, energy, and virality were commonalities among the fastest-growing brands of 2023. Eight of the top ten were beverage brands, five were caffeinated or featured caffeinated variations, and seven were social media sensations.

  1. Feastables
  2. PRIME
  3. Poppi
  4. Olipop
  5. Simply Spiked
  6. Ghost
  7. Chomps
  8. Celsius
  9. Mielle Organics
  10. Native

Methodology: Blended rank of household penetration growth and dollar sales growth between 2022 and 2023. Limited to brands with at least 5% household penetration in 2023.

Top New LSR Items of 2023. Limited-Service Restaurants continued their post-COVID rebound in 2023, reaching their highest annual sales to date. The following new menu items or limited-time offers proved to be the most popular among U.S. consumers:

  1. Burger King Wraps
  2. Grimace Birthday (McDonald’s)
  3. Chick-fil-A Honey Pepper Pimento Chicken Sandwich
  4. Popeyes Ghost Pepper Wings
  5. Chipotle Carne Asada Bowl
  6. Wendy’s Grilled Chicken Wrap
  7. Domino’s Loaded Tots
  8. McDonald’s Cookies & Creme Pie
  9. Popeyes Strawberry Biscuits
  10. Taco Bell Chicken Enchilada Burrito

Methodology: Ranked by household penetration, limited to items that launched in 2023.

Top Brands for GLP-1 Users in 2023. As more consumers began using GLP-1 medications for diabetes management or weight loss in 2023, their buying habits shifted as well. Top brands among this consumer group span healthy foods, small indulgences, and laxatives.

  1. T.J. Farms
  2. AquaStar
  3. Dulcolax
  4. Elmer Chocolate
  5. Hiland
  6. Casper’s FatBoy
  7. Nabisco Chicken in a Biskit
  8. JJ’s Bakery Pies
  9. Miralax
  10. Great Grains (Post)

Methodology: Blended rank of household penetration growth and dollar sales growth between 2022 and 2023. Limited to brands that reached at least 5% penetration among GLP-1 users AND that grew as fast or faster among GLP-1 users vs. the general population. GLP-1 users have self-identified through Numerator Surveys as currently using a GLP-1 medication (e.g. Ozempic, Wegovy, etc.).

Top Gen Z Brands of 2023. Gen Z continues to skew toward better-for-you brands and personal care products. Five of the top ten brands this year also appeared on last year’s list, indicating staying power among Gen Z buyers.

  1. Olipop
  2. Poppi
  3. Reeves Farms
  4. TheraBreath
  5. Mielle Organics
  6. Native
  7. Tru Fru
  8. La Roche Posay
  9. ELF
  10. Panoxyl

Methodology: Blended rank of household penetration growth and dollar sales growth between 2022 and 2023. Limited to brands that reached at least 5% penetration among Gen Z shoppers AND that grew as fast or faster among Gen Z shoppers vs. the general population.

Top Private Label Brands of 2023. As prices rose on groceries and household products in 2023, private label / store brands continued to grow in popularity. The fastest-growing private label brands saw increased sales growth, household penetration, and sales volume this past year.

  1. Smart Way (Kroger)
  2. Sure Fresh (Dollar Tree)
  3. Amazon Basics (Amazon)
  4. Sweet Smiles (Dollar General)
  5. Publix Deli (Publix)
  6. Homeline (Dollar Tree)
  7. Favorite Day (Target)
  8. Tuscan Garden (Aldi)
  9. True Living (Dollar General)
  10. Specially Selected (Aldi)

Methodology: Blended rank of household penetration growth and dollar sales growth between 2022 and 2023. Limited to brands with at least 10% household penetration that grew sales, units, AND household penetration between 2022 & 2023.

About Numerator:

Numerator is a data and tech company bringing speed and scale to market research.  Numerator blends first-party data from over 1 million US households with advanced technology to provide 360-degree consumer understanding for the market research industry that has been slow to change. Headquartered in Chicago, IL, Numerator has 2,000 employees worldwide; 80 of the top 100 CPG brands’ manufacturers are Numerator clients.


Bob Richter
Numerator
212-802-8588
press@numerator.com
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.


 

IntelligentValue Home
Close Window

DISCLAIMER

All content herein is issued solely for informational purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy, nor should it be interpreted as a recommendation to buy, hold or sell (short or otherwise) any security.  All opinions, analyses, and information included herein are based on sources believed to be reliable, but no representation or warranty of any kind, expressed or implied, is made including but not limited to any representation or warranty concerning accuracy, completeness, correctness, timeliness or appropriateness. We undertake no obligation to update such opinions, analysis or information. You should independently verify all information contained on this website. Some information is based on analysis of past performance or hypothetical performance results, which have inherent limitations. We make no representation that any particular equity or strategy will or is likely to achieve profits or losses similar to those shown. Shareholders, employees, writers, contractors, and affiliates associated with ETFOptimize.com may have ownership positions in the securities that are mentioned. If you are not sure if ETFs, algorithmic investing, or a particular investment is right for you, you are urged to consult with a Registered Investment Advisor (RIA). Neither this website nor anyone associated with producing its content are Registered Investment Advisors, and no attempt is made herein to substitute for personalized, professional investment advice. Neither ETFOptimize.com, Global Alpha Investments, Inc., nor its employees, service providers, associates, or affiliates are responsible for any investment losses you may incur as a result of using the information provided herein. Remember that past investment returns may not be indicative of future returns.

Copyright © 1998-2017 ETFOptimize.com, a publication of Optimized Investments, Inc. All rights reserved.