Halloween Expert Reveals America’s Favorite Way to Celebrate the Season

October 11, 2024 at 12:11 PM EDT

A Media tour conducted by the National Confectioners Association in partnership with D S Simon Media discussed new information to help Americans sweeten the season – on October 31^st and beyond.

NEW YORK, Oct. 11, 2024 (GLOBE NEWSWIRE) -- What’s the best way to celebrate the Halloween season? Chocolate and candy, of course!

On Tuesday, October 1st, Carly Schildhaus, spokesperson for the National Confectioners Association, conducted a nationwide media tour discussing these key topics:

The most popular Halloween treats of 2024
Excitement about Halloween throughout the country
How chocolate and candy enhance the Halloween season and other special moments throughout the year

American consumers are treating themselves and others as they celebrate the Halloween season. According to a recent survey from the National Confectioners Association, 94% of people will share chocolate and candy with friends and family, demonstrating the unparalleled consumer demand fueling remarkable retail trends like “Summerween” and “Aug-tober.”

NCA also found that more than half of Americans start enjoying Halloween treats before October 31 – serving as further proof of the central role that chocolate and candy play in the season. Sharing chocolate and candy is a perfect way to connect with others, and the Halloween season is the perfect time to do so – especially as people are looking for more moments of celebration than ever before.

For more information, visit AlwaysATreat.com/Halloween

About the National Confectioners Association (NCA)
The National Confectioners Association is the leading trade organization for the $48 billion U.S. confectionery industry. NCA advocates for an environment that enables candy makers to thrive and works to ensure that chocolate, candy, gum and mints are celebrated for their contributions to culture, society, the economy and everyday moments of joy. The industry employs nearly 58,000 workers in more than 1,600 manufacturing facilities across all 50 states and supports an additional 635,000 jobs in related fields. The U.S. confectionery industry has made a commitment to increasing transparency, providing more portion guidance options and educating consumers about the role of confectionery in a happy, balanced lifestyle. Learn more at CandyUSA.com or follow NCA on Facebook, X and Instagram.

About D S Simon Media
The firm is well known as a leader in the satellite media tour industry and produces tours from its studio and multiple control rooms at its New York headquarters. Clients include top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail and non-profits. Established in 1986 the firm has won more than 100 industry awards.