ETFOptimize | High-performance ETF-based Investment Strategies

Quantitative strategies, Wall Street-caliber research, and insightful market analysis since 1998.


ETFOptimize | HOME
Close Window

Upper Deck Unveils Industry-First Trading Card Authentication for Highly Coveted Rookie Auto Patch Cards

CARLSBAD, Calif., May 28, 2025 (GLOBE NEWSWIRE) -- Upper Deck, the global collectibles company that pioneered the trading card security hologram, today announced it is expanding its industry-leading advances in anti-counterfeit technology with a card authentication feature that safeguards the integrity of its trading cards. As part of the highly anticipated release of the 2023-24 Upper Deck The Cup Hockey on June 4, 2025, this new feature deepens Upper Deck’s commitment to security and authenticity by allowing collectors to verify that their Rookie Auto Patch cards have not been tampered with via patch swapping.

Upper Deck President Jason Masherah explained: “The trading card industry has experienced a massive patch swapping challenge for years now, where counterfeiters will cut out and swap patches to increase a card’s after-market value based on the player or colors of the patch. Until now, there has been no trusted mechanism to self-verify if a card has been tampered with, and this Rookie Auto Patch Authentication is the first step in tackling this massive industry-wide issue.”

The power is placed in the hands of the consumer with this revolutionary authentication service. Each Rookie Auto Patch card in the 2023-24 Upper Deck The Cup Hockey is slabbed, photographed and serial numbered with a QR code, which collectors can scan to view a gallery of images from multiple angles that depict the card as it was originally issued by Upper Deck. This feature is already found within Upper Deck’s ecosystem on Collect Forever where uncirculated comic books and figurines are similarly slabbed, imaged and provided a QR code for authentication.

Those familiar with Upper Deck’s groundbreaking memorabilia authentication system, which set the industry standard in 1992 for ensuring autograph authenticity through a five-step process using recorded hologram IDs and a database for collectors to verify the item’s authenticity, will find the Rookie Auto Patch Authentication works in a similar, easy-to-use format.

“This is a game changer for the industry. Collectors have never been in a position to have confidence in a card’s authenticity before making a purchase,” said Masherah, who spearheaded this initiative for the company. “Before you buy an Upper Deck Rookie Auto Patch Card from an auction or a card show, you now have the ability to quickly see on a secure platform whether or not the card remains as we originally created it, without the risk of purchasing a manipulated card or needing to go through the extra step of shipping it to us or a third-party for verification.”

Upper Deck’s Rookie Auto Patch cards are the most highly chased, high-end rookie cards and typically carry extremely high valuations on the secondary market thanks to their on-card autographs, low numberings, and colorful patches.

The 2023-24 Upper Deck The Cup Hockey trading card set will be available for purchase at local Certified Diamond Dealer hobby shops and Authorized Internet Retailers on June 4, 2025. Those who score Rookie Auto Patch cards can visit www.TheAuthority.com to test the Upper Deck Rookie Auto Patch Authentication process using The Authority Authenticator. Learn more at www.UpperDeck.com.

About Upper Deck
Upper Deck is a global entertainment company creating trading cards, memorabilia, collectibles, games, and online platforms that deliver the experiences collectors crave. Upper Deck has set the unmatched industry standard for quality, authenticity, and innovation, and continues to bring generations of fans closer to their favorite athletes and characters with unique and authentic sports and entertainment product offerings, as well as its digital trading ecosystem. The company prides itself on creating collectibles that produce invaluable experiences for sports and entertainment's most dedicated and loyal fans, with a goal to deliver excellence to the community across the most coveted properties as a means to develop memorable moments for collectors of all kinds.

Find more information at http://www.upperdeck.com or www.UpperDeckBlog.com or follow us on Facebook (/UpperDeck), Instagram (UpperDeckSports), X (formerly known as Twitter) (UpperDeckSports), and YouTube (UDvids). 

Media Contact:
Nicole Brief, nicole@carvecomms.com
Matt Burkey, matt@carvecomms.com


Primary Logo

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.


 

IntelligentValue Home
Close Window

DISCLAIMER

All content herein is issued solely for informational purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy, nor should it be interpreted as a recommendation to buy, hold or sell (short or otherwise) any security.  All opinions, analyses, and information included herein are based on sources believed to be reliable, but no representation or warranty of any kind, expressed or implied, is made including but not limited to any representation or warranty concerning accuracy, completeness, correctness, timeliness or appropriateness. We undertake no obligation to update such opinions, analysis or information. You should independently verify all information contained on this website. Some information is based on analysis of past performance or hypothetical performance results, which have inherent limitations. We make no representation that any particular equity or strategy will or is likely to achieve profits or losses similar to those shown. Shareholders, employees, writers, contractors, and affiliates associated with ETFOptimize.com may have ownership positions in the securities that are mentioned. If you are not sure if ETFs, algorithmic investing, or a particular investment is right for you, you are urged to consult with a Registered Investment Advisor (RIA). Neither this website nor anyone associated with producing its content are Registered Investment Advisors, and no attempt is made herein to substitute for personalized, professional investment advice. Neither ETFOptimize.com, Global Alpha Investments, Inc., nor its employees, service providers, associates, or affiliates are responsible for any investment losses you may incur as a result of using the information provided herein. Remember that past investment returns may not be indicative of future returns.

Copyright © 1998-2017 ETFOptimize.com, a publication of Optimized Investments, Inc. All rights reserved.