CHAMA Chairs is excited to announce the launch of its new hat collection, bringing the rugged spirit of its comfortable camping chairs into outdoor-ready lifestyle gear. Made for adventurers who value purpose-driven design, it redefines performance apparel for life on the move.

Crafted with the same relentless grit that made CHAMA’s comfortable camping chairs a staple at campsites and tailgates, the new hat collection brings that backcountry soul to everyday life. They are not just accessories. They are gear for those who live on the move. From the airflow-ready Chamahat – BLACK TRUCKER TRICOLOR LINEAR PATCH to the trail-toned Chamahat – TAN GREEN STACKED CACTUS, each hat strikes the perfect balance of utility, comfort, and street-ready style.

“From day one, we’ve focused on performance and lasting quality,” said a CHAMA Chairs spokesperson. “Our customers trust our gear in wild terrain. Now they can take that same trust and wear it, whether they’re off-roading, traveling, or kicking back at the ranch. These hats are more than accessories. They’re expressions of a lifestyle.”

Each hat in CHAMA’s new collection is made with field-proven materials, intentional design choices, and a nod to the brand’s Texas roots. The Chamahat - Blue Navy Rope, for example, brings vintage style and utility together with its structured build and all-season wearability. Just like CHAMA’s core line of heavy-duty camping chairs, these outdoor hats are made to feel broken-in from day one, without compromising performance.

But this launch isn’t just a style move. It’s a signal of what’s ahead. With two to three additional launches planned by December 2025, CHAMA is doubling down on its mission to become more than a gear brand. It’s carving out space in the lifestyle arena with products that carry the same DNA as its comfortable camping chairs: purpose-built, unapologetically rugged, and designed to travel as far as its users do. This expansion is less about reinventing the brand and more about revealing its full potential.

​​Longtime fans now have more ways to bring CHAMA into their everyday lives, and that broader appeal is already gaining traction. The brand has appeared in top publications like Forbes, featured in its “Mother’s Day Gift Guide: Best Gifts for a Luxury Road Trip,” and Fortune’s “10 Gifts for Newlyweds Who Love the Outdoors.” CHAMA has also been spotlighted by Sporting Classics, CBS News, and Condé Nast Traveler. These placements signal a breakout from niche outdoor circles into the wider lifestyle space, solidifying CHAMA as a go-to for everyday adventurers.

With its new line of outdoor hats, CHAMA Chairs continues the legacy it started with its comfortable camping chairs by providing rugged, functional gear that works in the field and looks great every day. This move into lifestyle apparel shows CHAMA’s strong connection to its customers, who value reliability, style, and purpose in everything they use. As the brand expands beyond the campsite, its gear stays true to its core principles of durability, versatility, and a readiness for adventure.

To learn more about CHAMA’s full lineup of outdoor lifestyle products, visit www.chamachairs.com.

About CHAMA Chairs LLC

CHAMA Chairs LLC is an outdoor gear company based in Dallas, TX, best known for creating high-performance camping chairs. Today, its lineup includes lifestyle apparel and outdoor hats built for durability, comfort, and everyday style. Designed for hunters, overlanders, and adventurers, CHAMA creates gear that’s made for the field but stylish enough for everyday life.

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Media Contact

Chama Chairs LLC

Address: 6125 Luther Ln, Dallas, TX 75225

Phone: (817) 253-4386

Website: www.chamachairs.com

newsroom: news.38digitalmarket.com

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