Myrtle Beach, South Carolina – Joye Law Firm Injury Lawyers, a premier personal injury law firm in South Carolina, is proud to announce a new Name, Image, and Likeness (NIL) partnership with Heston Edwards, a standout offensive lineman and emerging leader in collegiate football. This exciting collaboration highlights Joye Law Firm’s ongoing commitment to uplifting student-athletes and fostering positive change in the communities they serve.

Heston Edwards is a powerful and experienced lineman whose collegiate journey from Texas to the East Coast reflects grit, growth, and leadership. Edwards now brings dedication, strength, and maturity to his current program at Coastal Carolina University.

Known for his discipline, work ethic, and off-the-field character, Edwards embodies the values that define Joye Law Firm: resilience, integrity, and service to the community. As part of this NIL partnership, Edwards will collaborate with Joye Law Firm on marketing, legal awareness campaigns, and outreach initiatives aimed at educating South Carolinians on their personal injury rights, while inspiring the next generation of student-athletes.

“Heston is the kind of leader every team needs—focused, humble, and committed to excellence,” said Ken Harrell, Managing Partner at Joye Law Firm. “We’re excited to support Heston’s continued journey and work together to inform and uplift the communities we care about.”

Why This Partnership Matters
Joye Law Firm embarked on this NIL partnership with Heston Edwards for several important reasons, including to:

Empowering Student-Athletes:

NIL opportunities give college athletes like Heston Edwards the tools to build a sustainable future beyond football. This partnership affirms Joye Law Firm’s commitment to supporting student-athletes both on and off the field.

Inspiring South Carolinians:

Edwards represents a model of perseverance and growth. From his Texas roots to his leadership role in the sport. His story resonates with young people across South Carolina and beyond.

Raising Legal Awareness:

Through this partnership, Edwards will help amplify Joye Law Firm’s mission to educate the public on their rights and available legal resources in times of personal injury or hardship.

Joye Law Firm remains dedicated to giving back through its long-running “Joye in the Community” initiative, which has awarded nearly $300,000 in college scholarships and contributed hundreds of thousands of dollars to nonprofit partners, schools, and community programs throughout the state.