A new information resource for launching and scaling a business has published its latest guidance on personalizing emails using AI.
-- Business Startup Support has released its latest in-depth piece covering email marketing, specifically how to personalize it using generative AI. According to the resource, the article is timely, as the use of generic email blasts is waning due to technology and changing consumer behavior.
More information is available at https://businessstartupsupport.com/ai-improves-email-marketing-with-personalization-techniques/
Shopify's research found that, in 2024, email users reached 4.48 billion globally, and this figure is expected to increase further based on predictions. The same study said that 87% of marketing experts believe email marketing "is critical" to their strategies.
While statistics favor the continued use of email, individual experiences by business owners and marketers vary, as traditional approaches to email marketing, such as email blasts, are losing their ability to elicit a response. "Today’s consumers are inundated with messages, making it crucial for your emails to stand out," Business Startup Support said in its article.
The approach it proposes is personalization by leveraging customer data to tailor an email based on factors such as demographic data and purchase history. Through AI, creating tailored emails is no longer as time- and resource-intensive as it used to be, as the AI can sift through volumes of business data and craft the ideal email with a single prompt.
Business Startup Support's article walks the reader through the steps needed to integrate AI into their email strategy, touching on essentials such as assessing one's current email strategy and choosing the right AI tool for the level of personalization needed.
The second half of the article goes into specific strategies and applications of AI, for instance, how to use automation to identify high-value customers and perform A/B testing for email optimization.
While AI shows massive promise in scaling personalized email creation, Business Startup Support advises readers to temper their expectations, as results may not come instantly and strategies may need to be adjusted. "Quality engagement doesn’t come instantly; it evolves," it wrote. "As you invest in AI-driven personalization, aligning your expectations with strategic goals is vital for building a successful marketing approach."
The article is one of the latest in a series published by Business Startup Support for aspiring entrepreneurs and more established business owners seeking growth. More exclusive content can be accessed by signing up for its Moonshot Premium Newsletter.
To learn more about the Moonshot Premium Newsletter or to access the latest content, interested parties may visit https://businessstartupsupport.com/
Contact Info:
Name: Andrew Martin
Email: Send Email
Organization: Business Startup Support
Address: 2323 Madison Avenue, Memphis, TN 38104, United States
Website: https://businessstartupsupport.com/
Source: NewsNetwork
Release ID: 89159843
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