The Healthy Insurance Dude Aims to Fix Broken System

July 23, 2026 at 00:48 AM EDT

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The Healthy Insurance Dude marks eight years of connecting individuals and small businesses with off-market health insurance plans.

Hurst, Texas, United States, July 23, 2026 -- The Healthy Insurance Dude, a Texas-based insurance brokerage operating as a DBA of Leon Financial Enterprises Inc, has announced a continued expansion of its mission to change how health insurance is presented and sold across the United States. Marking eight years in business, the company is spotlighting its salary-based advising model, its catalog of off-market coverage options, and a client service approach designed to extend well beyond the point of sale.

Addressing a Longstanding Industry Problem

The brokerage builds its work around a simple observation: many people are not overpaying because of the plan they selected, but because of the group into which they were placed. According to the company, the reason coverage often feels expensive and ineffective has less to do with individual choices and more to do with the limited menu of options most consumers are shown.

To address this, The Healthy Insurance Dude specializes in off-market health insurance plans for states that, in the company's assessment, need the service most. The brokerage helps eligible clients identify major medical plans that use established PPO networks, often at lower prices than the options they were previously considering. PPO, which stands for Preferred Provider Organization, refers to a type of health plan that offers a network of participating doctors and hospitals while allowing members flexibility to seek care outside that network.

"Everything is easy when you know how to do it," said Perry Lunsford, CEO of The Healthy Insurance Dude. "We know exactly where to look, and we have already done the due diligence to make sure the plans are solid and that they actually pay the bills."

A Different Compensation Model

One element the company points to as a core differentiator is how its agents are paid. Rather than relying solely on commissions from individual sales, agents at The Healthy Insurance Dude receive a salary-based compensation structure. The company states this structure is intended to remove the financial pressure that can influence recommendations at commission-based agencies.

The brokerage frames this as an alignment of interest between the advisor and the client. When an agent's income does not depend on closing a specific sale, the company argues, the guidance a client receives is more likely to reflect that client's needs and budget rather than the agent's compensation goals.

The Healthy Insurance Dude works through more than 100 policies and price points to identify coverage for families and small businesses. The company is careful to note that it is not an insurance company itself. Instead, it functions as a brokerage that represents the client through the life of the policy and, according to the company, for years afterward.

Service That Continues After the Sale

The company emphasizes that its relationship with clients does not conclude once a policy is issued. The brokerage states that it remains available to clients even after a policy is canceled in the future, assisting with the sometimes difficult process of dealing with insurance companies. This ongoing availability is presented as a defining feature of the client experience.

That focus appears reflected in customer feedback. The brokerage holds more than 1,400 five-star reviews on Google and maintains an A+ rating with the Better Business Bureau. The company believes itself as the highest-rated brokerage of its kind on Google, citing these ratings as evidence that clients can feel confident in the guidance they receive.

One client, identified as R.P., described the experience in a testimonial: "Perry and his team go above and beyond when it comes to service. It is why our family has been with HID for years. The response times to questions is often minutes, from a human on the other end of the phone. Unreal in this day and age of automation."

Another client, Nick M., recounted working with agent Josh Liteky. "Josh Liteky was super professional, on top of every little detail, and actually followed through without me having to chase him. He helped nail down a way better plan that fits my lifestyle and budget. Ten out of ten would recommend. Thanks for making this painless, guys."

A third client, Bailey C., credited agent Hayden with a straightforward process. "He walked me through policies that matched my needs and budget, and he explained everything in plain language. I never felt pressured at any point. Thanks to his help, I now feel confident about getting the services I need without worrying about coverage."

A Broad Range of Coverage Options

While the brand name is intentionally lighthearted, the company stresses that the solutions it provides are serious. The Healthy Insurance Dude offers a range of products that extend beyond health coverage alone. On the health side, the brokerage works with underwritten PPOs, ObamaCare marketplace plans, group plans, and coverage designed for individuals age 65 and older.

In addition to health insurance, the company offers life insurance products, including term life, a universal indexed life option, and instant-issue term life. The brokerage also provides retirement income planning and capital preservation services. This breadth allows the company to serve a wide audience, including individuals, small businesses, and 1099 workers, a category that refers to independent contractors who are responsible for arranging their own coverage.

The company positions these offerings as budget-friendly and simple to understand. It aims to steer clients away from short-term policies and plans with limited benefits that may leave gaps in protection, focusing instead on coverage intended to last as long as a client needs it.

Transparency and Brand Identity

The Healthy Insurance Dude operates as a DBA, meaning "doing business as," of Leon Financial Enterprises Inc, an authorized insurance agency. The company notes that it is not connected to the government. Its office is located in Hurst, Texas.

The brand invests in showing the people behind its work through "Faces" and "Behind the Brand" content, an effort the company describes as part of building trust with the public. Prospective clients can learn more through the company's presence on Facebook, LinkedIn, and Instagram. You can email directly to info@healthyinsurancedude.com.

Reflecting on the milestone, Lunsford summarized the brokerage's ambition. "Our goal is simple: to fix the way health insurance is sold in America today. Eight years in business, and we have had laser-beam focus on an outstanding customer experience."

Individuals and small businesses interested in exploring options can visit the company's website to begin the process. The Healthy Insurance Dude encourages those who feel they may be overpaying for coverage they do not value to review the alternatives available to them.

About The Healthy Insurance Dude

The Healthy Insurance Dude is a Texas-based insurance brokerage focused on affordable health, life, and retirement coverage. Operating as a DBA of Leon Financial Enterprises Inc, the company works through more than 100 policies to find plans suited to individuals, small businesses, and 1099 workers. The brokerage is not an insurance company and is not connected to the government. It is headquartered in Hurst, Texas.

Contact Info:
Name: Perry Lunsford
Email: Send Email
Organization: The Healthy Insurance Dude
Website: https://www.thehealthyinsurancedude.com

Release ID: 89198381

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