Brunell Brings 20+ Years of FMCG Expertise to Accelerate Brand Growth and Innovation in Health and Wellness
CHICAGO - January 16, 2025 (NEWMEDIAWIRE) - RBC International, Corp (“Rare Breed Companies”), a purpose-fueled natural health and fitness company, announced today the appointment of Jeff Brunell as the new Chief Marketing Officer (CMO). With over 20 years of experience in the fast-moving consumer goods (FMCG / CPG) sector, Brunell is set to drive innovative marketing strategies that will enhance the Company’s brand and market presence in the rapidly evolving health and wellness industry, adhering to Rare Breed Companies' pillars of quality, culture and science.
Previously, Brunell served as the Head of Brand for REIGN Total Body Fuel & REIGN Storm at Monster Energy Corp., where he played a pivotal role in establishing the brand's identity and connection with consumers. He also shares his expertise as an Adjunct Professor at Pepperdine University's Graziadio School of Business and Management, where he inspires the next generation of marketing leaders.
"At Rare Breed Companies, we recognize that people crave authentic brands that stand for something meaningful and foster lasting connections," Brunell said. "My mission is to craft strategies that inspire, build cultures of growth, and create movements through compelling, value-driven content. As we continue to innovate in the health and wellness sector, I am excited to leverage my experience to engage consumers and redefine what wellness means for them, ensuring our strategies align with the highest standards of scientific quality and cultural relevance."
As the health and wellness sector continues to grow, Rare Breed Companies is uniquely positioned to make a significant impact. The demand for innovative healthcare solutions and wellness products is at an all-time high, and Brunell’s leadership will be critical in harnessing this momentum.
"The recent shift towards proactive and natural health in the U.S. creates unprecedented opportunities to redefine wellness through our innovative offerings," said Tim McGraw, CEO and Founder. "Jeff's expertise in e-commerce, omni-channel marketing, digital content creation, and community engagement will be pivotal as we expand our reach and deepen our impact. Guided by our commitment to quality, cultural integrity, and scientific advancement, we’re excited to empower more people to embrace a healthier, more vibrant lifestyle."
For more information about Rare Breed Companies and its innovative approach to healthcare, visit www.rarebreedhealth.com and www.rarebreedcompanies.com.
About RBC International, Corp.
We are a team of natural health, regulated cannabis and fitness industry veterans passionate about healthy living, athletics, independent thinking and natural occurring compounds over black box warning drugs.
Guided by a steadfast dedication to quality, culture and science, Rare Breed Companies continues to forge unparalleled advancements within the wellness sector, creating value for both consumers and shareholders. For more information about Rare Breed Companies, visit rarebreedcompanies.com, for products visit rarebreedhealth.com
For investor and media inquiries, contact info@RareBreedCompanies.com.
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