SACRAMENTO, CA - August 25, 2025 (NEWMEDIAWIRE) - MWG Holdings Group, Inc. (“MWG Holdings”), a leading purpose-driven, locally-focused cannabis company with award-winning roots in the California medical and recreational markets, announced today that Nicole Hanratty, VP of Marketing at MWG Holdings Group, Inc. will be a featured panelist at this year’s MJ Unpacked, taking place at the historic Union Station Hotel in St. Louis, Missouri. Hanratty will join a panel of leading cannabis c-suite professionals to discuss one of the industry’s most pressing challenges: how to balance brand awareness and performance marketing under tight budget constraints.
MJ Unpacked is the premier national cannabis event exclusively for license holders and accredited investors, offering a highly curated forum for connection, collaboration, and deal-making. The panel, titled “Brand Awareness vs. Performance: Finding the Right Balance on a Budget,” will be held on Wednesday, Sept. 3, from 2:20PM - 3:00PM CDT. This panel will explore how leaders are deploying high-ROI tactics to meet quarterly revenue and EBITDA targets, while simultaneously cultivating brand affinity, sustaining same-store sales growth, and managing cash flow discipline in a constrained capital environment.
“Vertically integrated companies face a constant challenge: optimizing marketing budgets between demand-generation initiatives that deliver immediate topline revenue and strategic brand-building campaigns that strengthen long-term equity,” said Nicole Hanratty, VP of Marketing at MWG Holdings Group, Inc. “I look forward to collaborating and sharing impactful lessons we have learned while growing our retail chain’s annual revenue with industry partners at MJ Unpacked. Finding the balance between brand building and performance means getting laser-focused on the effectiveness of spend. With the right tools, community outreach, creative campaigns, and strong PR can all be achieved – even on a budget.”
Hanratty, who previously spoke at MJ Unpacked in St. Louis in 2024 and has been featured on stage in mainstream business forums such as the VIBE Conference earlier this year, brings a unique perspective at the intersection of cannabis, marketing and brand strategy.
For more information on MJ Unpacked and to view the full conference agenda, visit www.mjunpacked.com.
About MWG Holdings
MWG Holdings Group, Inc. is a California-based cannabis holding company with a portfolio spanning award-winning consumer brands and retail operations, including Perfect Union, one of the state’s top five retail chains.
Founded in 2017, MWG owns and operates nine retail locations, including eight Perfect Union stores and one Wild Seed Wellness store, which have achieved record-setting sales this year. The retail stores have experienced a 32.2% year-over-year increase in transaction count and a 26.7% increase in revenue during the first half of 2025.
MWG's retail stores are consistently recognized for their award-winning brands and community-driven approach. Its management team brings over a decade of experience building profitable cannabis businesses, having raised millions in capital, and bringing the Company to cash flow positivity.
MWG’s diverse and growing portfolio, featuring top brands like Blazy, 5G Pop, Cap City, 530 Grower, and Shake That, solidifies its standing as an industry leader.
MWG’s print magazine, smish., is available at all its retail store locations. Read smish. online at thesmishspot.com.
Committed to quality, innovation, and local community engagement, MWG continues to set new standards in the cannabis sector. Learn more at perfect-union.com.
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