Premier Cannabis Company CEO to Join Fellow Panelists at IgniteIt California to Discuss California Cannabis Industry Retail Operations
SACRAMENTO, CALIFORNIA - September 30, 2025 (NEWMEDIAWIRE) - MWG Holdings Group, Inc. (“MWG Holdings”), a leading purpose-driven, locally-focused cannabis company with award-winning roots in the California medical and recreational markets, is thrilled to announce their presence at the first iteration of IgniteIt’s California Market Spotlight in Anaheim on Oct. 8, 2025. MWG Holdings CEO Tom Sheridan, Esq., will join fellow California cannabis industry leaders for the panel discussion titled “Second Chance at 15%: How You Can Maximize California’s Tax Reset & Build a Growing, Resilient Business."
With California’s cannabis excise tax repeal from 19% to 15%, operators across the state continue to face tough decisions on pricing, consumer engagement, and operational efficiency. On October 8 at 10:05 am PT, Sheridan will join a panel of distinguished cannabis professionals, including Tim Dodd, CEO of Sweet Flower; Lauren Carpenter, CEO of Embarc; and Matt Rakow, CFO of NUG. The conversation will be moderated by Tiffany Richardson, Partner at Crowe, and will provide actionable insights on maximising the tax reset by recalibrating pricing strategies, reinvesting in customer experience, and fueling innovation that drives sustainable growth in an increasingly competitive California market.
“California operators have always been resilient and innovative, and the repeal of the excise tax proves that both opportunities and new complexities drive collaborative solutions,” said Sheridan. “I’m looking forward to the opportunity to share what we’ve learned at MWG and exchange strategies with fellow industry leading minds.”
IgniteIt California Market Spotlight attendees will be able to connect with key executives from MWG and Perfect Union’s leadership team to explore potential collaborations and strategic partnerships on site. For members of the media interested in speaking with members of the MWG team, please reach out to mwg@americanapr.com.
The event comes on the heels of MWG’s two-year remodel across all Perfect Union and Wild Seed Wellness locations, which replaced the outdated “behind-the-counter” model with a modern open shop design. The refreshed stores create a welcoming, guest-friendly environment where consumers can browse products, connect with knowledgeable staff, and enjoy a streamlined checkout experience. These in-store improvements align with the company’s recent launch of the new Perfect Union website, which provides location-specific promotions, improved mobile usability, and convenient ordering for pickup and delivery, helping Perfect Union strengthen its connection with communities across all of their locations.
Visit the new Perfect Union website at perfect-union.com to explore enhanced features, browse the latest product offerings, and find store-specific promotions.
About MWG Holdings
MWG Holdings Group, Inc. is a California-based cannabis holding company with a portfolio spanning award-winning consumer brands and retail operations, including Perfect Union, one of the state’s top five retail chains.
Founded in 2017, MWG owns and operates nine retail locations, including eight Perfect Union stores and one Wild Seed Wellness store, which have achieved record-setting sales this year. The retail stores have experienced a 32.2% year-over-year increase in transaction count and a 26.7% increase in revenue during the first half of 2025.
MWG's retail stores are consistently recognized for their award-winning brands and community-driven approach. Its management team brings over a decade of experience building profitable cannabis businesses, having raised millions in capital, and bringing the Company to cash flow positivity.
MWG’s diverse and growing portfolio, featuring top brands like Blazy, 5G Pop, Cap City, 530 Grower, and Shake That, solidifies its standing as an industry leader.
MWG’s print magazine, smish., is available at all its retail store locations. Read smish. online at thesmishspot.com.
Committed to quality, innovation, and local community engagement, MWG continues to set new standards in the cannabis sector. Learn more at perfect-union.com.
Media Contact:
Americana Communications Ltd.
mwg@americanapr.com
www.americanapr.com
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