African American Heritage Brands Black Radiance and Cross Colours Join Forces For Retro Beauty Collaboration

December 20, 2024 at 10:07 AM EST

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Black Radiance, the leading beauty brand for women of color, has teamed up with Cross Colours, the Afro-centric streetwear brand that embodies the bold spirit of retro hip-hop culture, for an exciting first-ever collaboration. This partnership brings together two trailblazing brands with deep roots in African American culture, uniting to honor their shared heritage by reimagining the bold, expressive spirit of the 80s and 90s hip-hop culture through innovative makeup design.

With over 30 years of shaping beauty and fashion for the African American community, the collection draws inspiration from Cross Colours' vibrant color aesthetic, capturing the essence of the hip-hop era. Together, the brands are celebrating a time when music, fashion, and beauty pushed boundaries and defined an era.

"This partnership is a full-circle moment for Black Radiance," said K. MacDonald Parris, Vice President of Marketing at Black Radiance. “We are thrilled to work with the iconic label that helped shape hip-hop culture and revolutionized streetwear just as we’ve redefined beauty for Black women. Now, we’ve come together to honor that era and bring it into today’s digital and social world, creating bold new beauty moments that resonate with both the original generation and today’s youth."

“We’ve always seen makeup artists creating incredible looks inspired by Cross Colours,” said TJ Walker, Co-Founder of Cross Colours. “That creativity inspired us to give something back to the beauty community, something that reflects the spirit of individuality and self-expression that Cross Colours was built on. Black Radiance shares this passion for celebrating authenticity, making this collaboration feel so natural."

“The retro theme of this collection pays homage to the era that birthed our brands and celebrates the deep connection between music, fashion, and beauty,” said Carl Jones, Co-Founder of Cross Colours. “This collection is a celebration of Black beauty in all its forms—it’s about empowerment, individuality, and embracing who you are. Through this collaboration, we continue our commitment to uplifting Black women and redefining beauty standards.”

The Black Radiance X Cross Colours collection includes:

Cross Colours™ Eye Shadow Palette ($15): A cassette tape-inspired palette with eight talc-free, pigment-rich powders in matte, metallic, and shimmer finishes for bold, vibrant eye looks.
Cross Colours™ Mic Drop Mascara ($12): This volume-boosting mascara delivers intense color, featuring a 500+ bristle-packed hourglass brush for clump-free definition. Available in Check 1 Black and Check 2 Blue.
Cross Colours™ Paint Palette ($10): A multi-use palette with four creamy, blendable primary colors enriched with Vitamin E and Soybean oil for vibrant face and eye looks.
Cross Colours™ Metallic Liquid Lip ($8): A glossy long-wearing formula with bold metallic hues and multidimensional shine, available in Fresh Drip Pink, Vixen Red, and Hyped Up Purple.
Cross Colours™ Lipstick Remix ($10): A creamy, ombre-effect lipstick with Murumuru Butter, Vitamin E, and botanical oils for soft, sculpted lips. Available in Gimme A Beat, 3 Divas, and Triple Threat.

The Black Radiance x Cross Colours collaboration will be available to shop online at Amazon and select CVS, Target, Walgreens, and Walmart stores. Be sure to follow every Black Radiance x Cross Colours moment on Black Radiance’s Instagram, Facebook, Twitter, and TikTok, and Cross Colours’ Instagram, Facebook, and Twitter. High res images, interviews, and media samples are available upon request.

About Black Radiance:

For over 30 years, Black Radiance® has recognized, represented, and celebrated the diversity of darker complexions by offering affordable, high-quality cosmetics with uncompromising color, trusted coverage, and formula innovation. Black Radiance empowers and inspires women of color through cosmetics, beauty, and lifestyles. Our mission – to enable Black women worldwide to be even more beautiful. We promise to create both products and experiences that encourage women of color worldwide to embrace, enhance, define, and love their shade of beauty.

About Cross Colours:

Founded in 1989 by Carl Jones and TJ Walker, Cross Colours revolutionized fashion with its vibrant, socially conscious designs deeply rooted in hip-hop culture. Championing "Clothing Without Prejudice," the brand has been a beacon for Pan-Africanism and Afrocentrism, worn by icons like Will Smith, TLC, and more recently, Rihanna and Cardi B. As the first Black-owned brand to hit $100 million in sales and achieve mass distribution, Cross Colours continues to inspire and empower a new generation, maintaining its commitment to inclusivity and cultural expression. For more information, visit crosscolours.com or follow us @crosscoloursla on Instagram and TikTok.