--News Direct--
Hibbett, Inc., (NASDAQ: HIBB), an athletic-inspired fashion retailer with more than 1,169 Hibbett and City Gear specialty stores nationwide, announced today the launch of an exclusive new video campaign celebrating the upcoming launch of the KD17 on May 17th and May 24th.
“Since first launching in 2008, there has been a lot of hype around each new release from Nike’s Kevin Durant basketball franchise and we wanted to do something special for fans to build upon that excitement, through storytelling,” said Sarah Sharp-Wangaard, VP Marketing, Hibbett. “We created this video in partnership with Nike to showcase the relationship between an OG and the next generation following in their footsteps. Chet Holmgren has been wearing KD’s throughout his young career as a nod to the icon and his idol, Kevin Durant. Chet is well on his way to making his mark as a potential NBA Rookie of the Year and the KD17 might be his new not-so-secret weapon during the playoffs.”
The video, narrated by NBA veteran star and KD17 namesake, Kevin Durant, features NBA Center-Forward, Chet Holmgren of the Oklahoma Thunder. The video highlights the power of legacy and Holmgren’s enthusiasm to take to the courts wearing the KD17, with its array of new basketball-centric enhancements from style, comfort and traction to support and stability. Holmgren, a rookie player has proudly worn Nike KD shoes throughout his basketball career at Gonzaga University and in the NBA.
The exclusive video features a light banter between Durant, the veteran NBA star and Holmgren, the next generation player. The video is currently on Hibbett social media channels including the Hibbett YouTube channel @HibbettSports.
Nike KD17
The new Nike KD17 will first release in two colorways, University Gold/Black/Safety Orange that will launch on May 17thand Game Royal to follow on May 24th. The new technology Nike created advances speed, comfort, cushion and the ability to cut quickly while offering stability for the court. The KD17 was designed with a forefoot Air Zoom unit to enhance every step whether you’re a gymrat, on the court or just living life. Kevin Durant debuted the new KD17 while on the basketball court during the Phoenix Suns playoff game on April 20th. To learn more or purchase the Nike KD17 visit Hibbett and follow @HibbettSports on social channels for raffle entry.
About Hibbett, Inc.
Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1,169 Hibbett and City Gear specialty stores, located in 36 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. photo
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