--News Direct--
G6 Hospitality that operates Motel 6 & Studio 6 brands announced a strategic $10 million investment in marketing, leaving the lights on for its guests and to accelerate new customers adoption and to enhance brand engagement. The company will use this investment to grow its website & My6 app. The company also aims to increase app installs by 4X before the summer season kicks in. G6 will also use advanced digital targeting strategies, focusing on high-intent customers through direct partnerships with leading digital platforms like Google and Microsoft.
The investment will power targeted digital campaigns aimed at reaching customers actively searching for accommodations. The strategy emphasizes data-driven marketing to improve booking conversions and deliver enhanced value to franchise partners. This targeted approach helps acquiring more customers while maintaining G6's commitment to exceptional guest experiences.
"By concentrating our resources on users most likely to convert, we're optimizing our marketing spend and delivering more value to our franchise partners. The investment underscores G6's commitment to supporting its franchise network by driving direct bookings and reducing dependency on third-party platforms," said Shashank Jain – Head of Online Revenue – G6 Hospitality.
Global travel tech company OYO recently acquired G6 Hospitality from Blackstone Real Estate for $525 million. The company plans to accelerate G6 Hospitality's growth, targeting the addition of over 150 hotels in 2025 under the Motel 6 and Studio 6 brands. This expansion is expected to strengthen the brands' presence in key markets such as Texas, California, Georgia, Arizona while preserving their core values and distinct identity.
G6 Hospitality recently announced a strategic partnership with HotelKey, a leading hospitality technology provider, to enhance the technological capabilities across its network of properties in the US and Canada.
About G6 Hospitality LLC
G6 Hospitality LLC is the leading economy lodging franchisor, with nearly 1,500 economy lodging locations under the iconic Motel 6 brand and the Studio 6 Extended Stay brand in the United States and Canada. G6 Hospitality is committed to making hospitality accessible to all through responsible business practices and unparalleled opportunity for franchisees to build a legacy through ownership. Both Motel 6 and Studio 6 were recognized in the 2024 Entrepreneur Franchise 500® report, with Motel 6 ranking in the top 50 of all franchises. The Carrollton, Texas, based company was named a 2024 Leader in Diversity by Dallas Business Journal.
For more information, please visit http://www.g6hospitality.com/
Contact Details
G6 Hospitality LLC
Anupriya
+91 97911 63065
Company Website
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