--News Direct--
Kevel, the leading provider of API-based retail media ad serving technology, today announced that Consulta Remédios, Brazil's largest medicine price comparison platform, has selected Kevel's Retail Media Cloud™ to power the development and enhancement of its in-house retail media network. This partnership marks a significant step in Consulta Remédios' digital transformation strategy, enabling the platform to offer more targeted and effective advertising solutions to its partners and underscores Kevel's growing presence in the Latin American market.
By leveraging Kevel's cutting-edge technology, Consulta Remédios aims to create a bespoke advertising platform that aligns with its commitment to providing accessible healthcare information and competitive pricing to Brazilian consumers. The new retail media network will enable Consulta Remédios to offer its advertising partners more targeted and effective ways to reach customers while enhancing the user experience for its millions of monthly visitors.
Working closely with the Kevel team, Consulta Remédios will leverage the Retail Media Cloud™ to create seamless integrations of retail media offerings into its digital strategies. This collaboration will emphasize enhancements to the user experience across both owned and off-site channels through personalization and relevant product recommendations, utilizing Consulta Remédios' unique first-party data.
James Avery, Founder and CEO of Kevel, commented, "We're excited to support Consulta Remédios as they expand their retail media capabilities. Their decision to build their retail media network on our Retail Media Cloud™ demonstrates the value in our flexible API-first platform - empowering them to quickly launch customized ad campaigns, unlock rich first-party targeting and deliver highly personalized ad experiences. We're excited to help Consulta Remédios create a truly unique advertising experience that reflects their mission of making healthcare more accessible and affordable in Brazil."
Key benefits of the Consulta Remédios-Kevel partnership include:
Advanced Targeting: Consulta Remédios can now harness its rich first-party data to create AI-powered customer segments, enabling highly personalized advertising campaigns.
Diverse Ad Formats: Kevel's platform supports a wide range of ad units, allowing Consulta Remédios to implement native ads, sponsored listings, and contextual displays seamlessly.
Rapid Deployment: With Kevel's technology, Consulta Remédios can launch custom retail media campaigns in as little as 14 days, ensuring agility during peak health seasons and promotional periods.
Data Compliance and Security: Kevel's industry-leading data compliance features allow Consulta Remédios to confidently use its customer data while maintaining strict privacy standards.
Improved Advertiser ROI: More precise targeting and diverse ad formats are expected to significantly enhance returns for Consulta Remédios' advertising partners.
Paulo Vion, CEO at Consulta Remédios, said, "At Consulta Remédios, we're always looking for innovative ways to improve our users' experience and provide value to our advertising partners. Kevel's Retail Media Cloud™ gives us the tools and flexibility we need to build a retail media network that's uniquely tailored to the healthcare industry. We're excited about the possibilities this opens up for our business, our users, and our advertising partners."
The implementation of Kevel's Retail Media Cloud™, facilitated in collaboration with local partner ShopperMedia, is expected to be completed in phases over the coming months, with the first ad placements going live later this year.
About Kevel
Kevel is transforming the retail media space with its cutting-edge, AI-driven ad tech infrastructure APIs that power the Retail Media Cloud™. This groundbreaking solution combines the power of AI insights with API-based technology, allowing multi-brand retailers to build dynamic, customizable ad platforms while maintaining full control of their first-party data. With Kevel, retailers can deliver personalized shopper experiences, optimize ad targeting, and unlock predictive insights to stay ahead in an ever-evolving market.
Kevel's mission is rooted in the belief that every digital retailer should have the tools to create their own tailored ad platform, comparable to industry leaders like Amazon. Harnessing the power of AI for data-driven decision-making, Kevel has helped leading brands such as Chewy, The Home Depot, Edmunds, Lyft, Delivery Hero, Sonae, Slickdeals, and others launch impactful retail media networks—fostering innovation and unlocking new revenue opportunities.Learn more about how Kevel is transforming retail media at www.kevel.com.
About Consulta Remédios
Consulta Remédios is Brazil’s leading pharmaceutical marketplace platform, helping millions of Brazilians find the best prices on both prescription and over-the-counter medications. It also stands out as the largest aggregator of small, medium, and large pharmacy retailers in the country. With a mission to make healthcare more accessible and affordable, the platform provides transparent information on pricing, drug interactions, and nearby pharmacy locations. It serves as an essential tool for both consumers and healthcare professionals, supporting more informed decisions when purchasing medications.
Contact Details
Kevel
Jennifer Choo Director of Marketing
+1 973-343-8819
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