South Orange, NJ, July 10, 2025  –  New Jersey’s halal food scene is experiencing a flavorful shift as OMGYRO, the fast-casual halal restaurant brand known for its bold platters and signature sauces, announces its continued expansion with three new locations planned for Morris Plains, Old Bridge, and Elmwood Park.

Founded in South Orange, OMGYRO has quickly gained a loyal following for its modern approach to halal cuisine, blending authentic flavors with a focus on quality, consistency, and customer care. The company’s rapid growth, from its original storefront to multiple new locations, marks a significant moment for the regional fast-casual dining landscape.

“Our goal has always been to raise the standard for halal food in New Jersey,” said Lou Bari, Partner of OMGYRO. “We want to create an experience where people remember both the meal and the hospitality. Every platter is made with intention and served with love.”

OMGYRO’s signature dishes include its jerk chicken and lamb over rice, crispy falafel, pita bread, and the much-loved Signature OMG Sauce and other sauces. While the food remains the main attraction, the company’s emphasis on service, community, and cultural connection has helped establish a brand identity that resonates with today’s food-savvy customers.

The restaurant’s locations in South Orange and Union have seen strong customer engagement, driven by social media buzz, word of mouth, and a consistent focus on customer experience. The expansion into new cities reflects growing demand and the brand’s commitment to making halal cuisine more accessible throughout the state.

As part of its growth strategy, OMGYRO is also investing in community initiatives and local partnerships to ensure its presence is about more than just food, it’s about becoming a local staple in each neighborhood it serves.

About OMGYRO

OMGYRO is a New Jersey-based Modern-Halal-Platter food brand, founded in South Orange. Known for its bold flavors, generous portions, and signature sauces, the company combines traditional recipes with a modern fast-casual model. With a growing number of locations and a strong community focus, OMGYRO is redefining halal dining across the state.

Instagram: @omgyrohalal

Media Contact

Organization: OMGYRO

Contact Person Name: Lou Bari

Website: https://www.omgyrohalal.com

Email: contact@omgyrohalal.com

Country: United States