Queens, New York, NY, July 11, 2025 - On the first day of Amazon Prime Day 2025, Dokotoo, a women's clothing brand rooted in technology thinking, set an amazing record: its single-day sales on Amazon US exceeded one million pieces for the first time, becoming one of the leaders in the women's clothing category that day. Amazon's official data shows that this achievement successfully ranked among the top three in the platform's women's clothing category single-day sales history.
"This is more like an unexpected gain from a technological experiment," Kiki Chen, founder of the Dokotoo brand, admitted in an exclusive interview with Yahoo Finance. The original intention of this former Silicon Valley data analyst to establish the brand in 2019 was not to chase trends, but to try to solve a practical problem that troubled professional women - how to efficiently obtain highly adaptable, comfortable and cost-effective workplace clothing.
"When I was working in a technology company, I found that many female colleagues, like me, spent too much decision-making energy on commuting outfits," Kiki recalled, "We want to reconstruct the clothing design process with data and engineering thinking." Dokotoo's core design team is composed of data scientists and senior pattern designers. By analyzing the body shape data of millions of North American women, they have established a unique adaptive pattern model.
The growth of a brand is not a smooth journey. During the global supply chain crisis in 2022, Dokotoo faced the dual pressures of surging costs and delayed delivery. "At that time, we decisively suspended the development of new products and invested all resources in ensuring the production and delivery of core products," Kiki said. "That year we lost short-term growth, but kept the long-term asset of user trust."
When asked about her outlook for the future, Kiki emphasized experience upgrades rather than simply expanding in scale: "One million sales is an important milestone, but Dokotoo's goal has always been to solve practical problems. We are developing an AI-based virtual fitting and personalized recommendation system, which we plan to integrate into the Amazon store in 2026. The real value lies not in how many clothes are sold, but in how much decision-making time is saved for each consumer and how much confidence it brings.
About Dokotoo
Dokotoo is a contemporary women's apparel brand focused on delivering durable, design-led wardrobe staples. Known for its innovation in lightweight knitwear and fabric development, the company combines functionality with timeless style. Operating primarily through Amazon U.S., Dokotoo continues to create product lines that respond to the evolving needs of modern consumers.
Media Contact
Organization: Amazon Dokotoo Clothing Brand Co., Ltd.
Contact Person Name: Joe kay
Website: https://www.amazon.com/Dokotoo-Boyfriend-Oversized-Trucker-Vintage/dp/B09RDXDVNC
Email: Joe@dokotoo.com
