Erretres evolves its methodology to help startups scale faster in an AI-driven market, generating over $7B in brand value across its client portfolio.

Madrid, Spain--(Newsfile Corp. - November 5, 2025) - Award-winning branding agency Erretres has unveiled a major revamp of its strategic startup services, designed to bring growth to Europe's next generation of unicorns.

The updated approach builds on the firm's original methodology, which was first published in Digital Branding Book, CrossMedia 2022 (Tokyo), and has now evolved to move faster and stay aligned with client needs in an AI-driven market.

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The new framework integrates strategy and digital product development into a unified, streamlined process that strikes a balance between structure and adaptability. This evolution reflects Erretres' belief that design should function as an operating system for growth, not just a layer of aesthetics.

"Every company wants to be the next big company, but few know where to start," said Pablo Rubio Ordás, CEO and Founder of Erretres. "Our mission is to give startups the strategic clarity and design infrastructure they need to grow with purpose, speed, and long-term impact."

The updated service builds upon the lessons learned from their latest successes, combining the best of branding, strategy, and digital product development into a single package designed specifically for startups.

Over the past decade, Erretres’ collaborations with European startups have helped create over $7 billion in combined market value across key clients. Among them are Civitatis, Seedtag, and Playtomic, now considered leaders in their categories.

Erretres’ startup-focused service helped two San Francisco-based companies achieve successful exits through acquisitions by a leading Buy Now, Pay Later company.

"Design is no longer just a discipline but a way of leading organizations through change," added Rubio. "We want to empower more startups to see strategic design as their most powerful growth asset."

Erretres also partnered with Grenergy on its rebrand — a company that has recently seen a notable market cap increase of over $1 billion.

To learn more about Erretres' strategic design services for startups, visit www.erretres.com.

About Erretres

Erretres is a Madrid-based strategic design consultancy specializing in brand strategy, digital products, and experience design. With over 20 years of global experience, the agency partners with startups and established organizations to build scalable brands that drive real business growth.

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