New York, New York--(Newsfile Corp. - May 23, 2025) - Josh Kesselman, the founder of HBI Innovations, recently gave a tour of the RAW factory in Benimarfull, Spain. The tour was documented in an article for Benzinga. HBI Innovations is the independent provider of high-quality rolling papers and smoking innovations, widely known for its RAW® brand of rolling papers.

Josh Kesselman, HBI Innovations founder, at his family's factory in Benimarfull, Spain.

Benzinga's Javier Hasse describes Benimarfull as "a tranquil village from 1574 dotted with narrow one-lane streets and friendly greetings at every turn." The town demonstrates how tradition and modernity converge with an expansive industrial site located at the edge of town.

Despite its small size, Benimarfull is part of Spain's deep history of rolling papers. Surrounding towns such as Alcoi, Banyeres de Mariola, Xàtiva, Muro de Alcoy, Alqueria de Aznar, and Concentaina have played pivotal roles in Europe's paper legacy dating back centuries.

Today, Iberpapel S.L. in Benimarfull continues the tradition of historical long-standing techniques in creating globally consumed products for HBI Innovations and the Kesselman family.

In the Benzinga article, Kesselman details a story about his father that led to his fascination with rolling papers, "He would light a rolling paper on fire, toss it in the air, and poof, it disappeared. That was the only trick my father knew, but it blew my mind. When you're a kid, you see magic and think there's a whole universe out there you don't understand."

The rolling papers Kesselman's father used were made in the same region and by the same factory lineage as HBI's RAW, Elements and Juicy Jay's, "I can't believe this now belongs to my family. It's like you're walking through a dream. I don't know how else to describe it."

The history of paper production in the area is important to Kesselman, "Rolling paper production in this area refuses to die… It was crushed and reborn many times," he told Benzinga. "Many people tried to bring it to an end, to finish it, but every time, it was reborn like a phoenix from the ashes. Even after losing much of its water resources, the area began working with French and other mills to continue to produce rolling papers against all odds."

The WILLY WONKA OF WEED Opened The Doors To The RAW Factory: Here's What We Saw

Benzinga Cannabis's video of their factory tour.

Kesselman ended the tour by saying, "I didn't choose this place; this place chose us." The factory is a culmination of centuries of tradition and Kesselman's dedication to providing consumers with high quality rolling papers.

SOURCE: Asha Media Group

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/253207