The American Alcohol-Free Spirits Association (AAFSA), a pioneering force, is making waves by lighting up in Time Square to start a movement against alcohol abuse globally.

Miami, Florida--(Newsfile Corp. - September 5, 2025) - In the latest record, AAFSA is now featured on the iconic digital billboards of Times Square, New York City, reaching more than 330,000 people every day. This landmark campaign highlights AAFSA's mission to combat alcohol abuse and encourage individuals to embrace a healthier, alcohol-free lifestyle.

By taking its message to one of the world's busiest public spaces, AAFSA is amplifying awareness about the dangers of alcohol consumption and offering real, sustainable solutions. The Times Square campaign serves as a reminder that choosing not to drink is more than a personal decision—it's a movement toward healthier communities worldwide.

In addition, AAFSA's campaign resonates with a global audience at a time when public health organizations are increasingly focused on prevention over treatment. By offering practical, enjoyable alternatives, the platform is tackling the issue at its root. By displaying at Times Square, the platform is expected to inspire conversations far beyond New York City. Travelers, business leaders, and influencers from across the globe pass through this iconic hub daily, making it an ideal platform to launch what AAFSA describes as "a cultural shift toward conscious, alcohol-free enjoyment."

Furthermore, AAFSA is committed to declaring that choosing not to drink is not merely a private health decision, but a public movement with the potential to transform communities, reduce healthcare burdens, and reframe social norms worldwide.

About AAFSA (American Alcohol-Free Spirits Association):

The American Alcohol-Free Spirits Association, a top-tier provider of raising awareness about the dangers of alcohol misuse, promoting safe and satisfying alcohol-free alternatives, and advocating for healthier communities. By collaborating with Arkay Beverages and Beyond Spirits, the platform aims to transform how society views alcohol consumption and to offer a future where celebration and safety go hand in hand.

As part of this initiative, Arkay Beverages and Beyond Spirits—pioneers in the alcohol-free spirits industry—stand proudly alongside AAFSA in promoting alternatives that empower people to enjoy life without the risks of alcohol. Their innovative zero-proof beverages are helping to reshape consumer habits and demonstrate that sophistication and social enjoyment do not require liquor.

For more information about AAFSA's initiatives and resources, visit: https://americanalcoholfreespirits.org/.

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