Cyber Monday has become one of the biggest online shopping events of the year. With billions of dollars spent in just one day, it offers retailers a huge opportunity to increase sales and attract new customers. But success on this day does not happen by chance. It requires careful planning and preparation weeks before the event.
Large ecommerce firms like Alibaba Group Holding Ltd. (NYSE: BABA) and individual retailers in the field all need to be deliberate about how they wish to attract more customers on this major…
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