Customerland’s Mike Giambattista details how retrofit smart carts create a measurable, attributable in-store media and data channel
A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ), as featured in a recent Customerland podcast by Editor-in-Chief Mike Giambattista, is helping transform physical retail from a historical data blind spot into a fully measurable environment. In his conversation with Cust2Mate CMO Yaniv Zukerman, Giambattista explains that smart cart platforms are less about hardware and more about enabling a new attributable in-store channel powered by continuous behavioral signals. By integrating cart-mounted screens, on-cart payment, loyalty, pricing, and POS systems, Cust2Mate turns the shopping trip into a stream of first-party data capable of improving labor efficiency, reducing checkout friction, and driving larger basket sizes with greater shopper confidence and engagement.
Giambattista reports that the most significant shift is the emergence of performance-grade in-store retail media. A screen tied to a known shopper becomes a persistent, contextual, closed-loop channel where uploaded lists, dwell time, scans, and product removals act as intent cues that trigger dynamic offers and decision recovery. This closes the historic gap between retail media and trade spend and gives CPG brands verified influence at the moment of choice. According to Giambattista, physical retail may surpass digital measurement quality within two years as long as retailers maintain strict stewardship of shopper trust, privacy, and data governance.
About A2Z Cust2Mate Solutions Corp.
A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) creates innovative solutions for complex challenges that brings innovation, ease, excitement and value to retailers and shoppers. The company’s flagship innovative smart cart solutions are transforming brick-and-mortar retail, bridging online and in-store shopping through interactive technology that guides and informs customers. Cust2Mate’s AI-driven smart carts personalize every in-store journey, turning routine trips into engaging, rewarding experiences. They enable seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations. This enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights. The carts are equipped with multiple layers of security for accurate recognition and transaction integrity. Its modular, all-in-one detachable panels transform legacy shopping cart fleets into intelligent platforms that deliver a range of benefits.
NOTE TO INVESTORS: The latest news and updates relating to AZ are available in the company’s newsroom at https://ibn.fm/AZ
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